SBD/7/Sports Media


     CNBC's Lisa Castleman reported that commercials during the
broadcast of Ripken's record game were selling for "10 times
their usual amount."  Bill Koenigsburg of Horizon Media:  "Very
similar to Halley's Comet. It comes every 100 years, people come
out and see it, then they disappear and don't come back again"
("Sports View," CNBC, 9/6).  Ratings for HTS in Baltimore for the
last two nights:  15.7 for Tuesday's record-tying game and 14.5
for last night's record-breaker -- which was also carried on ESPN
(Nielsen Sports Marketing)....L.A. TIMES "Cyberspace" reporter
Daniel Akst reviews the Mariners-Yankees broadcast on the
Internet Tuesday.  Akst, who calls the idea "exciting":  "The
sound quality isn't great, and although Internet users all over
the world had access to the broadcast, the system was only able
to accommodate several hundred of them at a time."  Rob Glaser,
Mariners part-owner and President of Progressive Networks which
makes the Real Audio technology, says capacity in the tens of
thousands is "a few months away" (L.A. TIMES, 9/7)....The
Indians' ratings on SportsChannel rose to a 9.4 average in
August, up a full point since June (SportsChannel)....Paul
Azinger joins NBC's announcing team for the Ryder Cup (GOLF
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