Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights
Published September 7, 1995
CNBC's Lisa Castleman reported that commercials during the broadcast of Ripken's record game were selling for "10 times their usual amount." Bill Koenigsburg of Horizon Media: "Very similar to Halley's Comet. It comes every 100 years, people come out and see it, then they disappear and don't come back again" ("Sports View," CNBC, 9/6). Ratings for HTS in Baltimore for the last two nights: 15.7 for Tuesday's record-tying game and 14.5 for last night's record-breaker -- which was also carried on ESPN (Nielsen Sports Marketing)....L.A. TIMES "Cyberspace" reporter Daniel Akst reviews the Mariners-Yankees broadcast on the Internet Tuesday. Akst, who calls the idea "exciting": "The sound quality isn't great, and although Internet users all over the world had access to the broadcast, the system was only able to accommodate several hundred of them at a time." Rob Glaser, Mariners part-owner and President of Progressive Networks which makes the Real Audio technology, says capacity in the tens of thousands is "a few months away" (L.A. TIMES, 9/7)....The Indians' ratings on SportsChannel rose to a 9.4 average in August, up a full point since June (SportsChannel)....Paul Azinger joins NBC's announcing team for the Ryder Cup (GOLF WORLD).