SBD/7/Sports Media

CBS PASSES ON PRICE TAG FOR U.S. OPEN

     Having been granted an extension on a decision whether to
accept the USTA's renewal offer of a five-year deal at $38M a
year, CBS Sports President David Kenin passed.  Rudy Martzke
reports that CBS, which offered $30M, "calls a bluff" that Fox
would sign the tournament if it went to open market.  Fox Sports'
Vince Wladika:  "The U.S. Open hasn't been a priority on our
plate" (USA TODAY, 9/7).  If another network does not offer what
the USTA is seeking, CBS has the right to match any low bid and
renew.
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Related Topics:

CBS, News Corp./Fox, Media, USTA, Viacom

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