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CBS PASSES ON PRICE TAG FOR U.S. OPEN
Published September 7, 1995
Having been granted an extension on a decision whether to accept the USTA's renewal offer of a five-year deal at $38M a year, CBS Sports President David Kenin passed. Rudy Martzke reports that CBS, which offered $30M, "calls a bluff" that Fox would sign the tournament if it went to open market. Fox Sports' Vince Wladika: "The U.S. Open hasn't been a priority on our plate" (USA TODAY, 9/7). If another network does not offer what the USTA is seeking, CBS has the right to match any low bid and renew.