CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
CBS PASSES ON PRICE TAG FOR U.S. OPEN
Published September 7, 1995
Having been granted an extension on a decision whether to accept the USTA's renewal offer of a five-year deal at $38M a year, CBS Sports President David Kenin passed. Rudy Martzke reports that CBS, which offered $30M, "calls a bluff" that Fox would sign the tournament if it went to open market. Fox Sports' Vince Wladika: "The U.S. Open hasn't been a priority on our plate" (USA TODAY, 9/7). If another network does not offer what the USTA is seeking, CBS has the right to match any low bid and renew.