SBD/6/Sports Media


     The USGA has announced agreements with broadcast partners
ESPN and NBC that will "expand the responsibilities of both
networks in presenting USGA Championships."  NBC will extend its
hours of U.S. Open coverage and is adding the U.S. Amateur to its
list of USGA broadcasts.  Under a new agreement that extends
through '99, ESPN will continue to cover the U.S. Open, Women's
Open and Senior Open, and extend coverage of the U.S. Amateur.
At the Open, ESPN will carry a minimum of 11 live hours, as well
as preview shows through the week and wrap-up shows on Thursday
through Sunday.  The new deals also call for full 18-hole
coverage of a U.S. Open playoff, with ESPN carrying the first two
hours and NBC the remainder.  According to the USGA, NBC's two
hours of Thursday and Friday coverage of the Open mark the first
time an over-the-air major network will carry coverage of a golf
major during weekday hours.  NBC Sports President Dick Ebersol
cited Tiger Woods for renewing interest in the U.S. Amateur
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