SBD/6/Sports Media


     Joe Montana's debut performance as an in-studio analyst was
"all NBC had hoped for, and probably more," according to the S.F.
CHRONICLE.  "Certainly, expectations couldn't have been much
lower."  Between "NFL on NBC" producer Ricky Diamond and IMG,
Montana's representatives, he was "packaged and displayed to
perfection" (S.F. CHRONICLE, 9/6).... Beginning tonight at 6pm
and 11pm EDT and continuing on the following three Wednesdays in
September, ESPN2 will carry SportsCenter.  The 11pm SportsCenter
on ESPN is not aired Wednesdays because of MLB coverage
(ESPN2)....The IMS Radio Network, home of the Indy 500 for over
40 years, will air all five Indy Racing League events in '96
(IRL)....There is speculation TCI is considering a Pan-Asian
regional sports channel to rival ESPN Asia (BROADCASTING & CABLE,
9/4).... Phil Mushnick takes aim at TNT's NFL ads which equate
football-related injuries with "fun."  Mushnick writes, "Once
again, the authority figures in pro sports ... play the role of
the drug-addicted hooker:  Do as you wish to me, just as long as
you pay me" (N.Y. POST, 9/6)...."Monday Night Football" got a
18.0 overnight rating, down 13% from last year's opener.  Michael
Hiestand notes that MNF's ratings fell from 20.1 from 9:30-10:30
to 12.4 for 11:30-Midnight (USA TODAY, 9/6)....TVKO has reached
agreement with Request Television to distribute the PPV telecast
of Bowe-Holyfield on November 4 (TVKO)....The Sunshine Network is
encouraging affiliates to promote the channel and its team
partners by offering local cable systems a suite night at Miami
Arena or Joe Robbie Stadium (Sunshine Network).
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