SBD/6/Sports Media

INTERACTIVE UPDATE: SPORTS ILLUSTRATED LAUNCHES WEB SITE

     Yesterday, Sports Illustrated launched a "sports information
and entertainment area" on Time Warner's Pathfinder site on the
World Wide Web.  Called SPORTS ACCESS FROM SPORTS ILLUSTRATED,
the site will link directly with the NFL's TEAM NFL.  SI Dir of
Development Steve Zales promised an increasing level of "real-
time involvement."  In addition to the latest news, SPORTS ACCESS
has links to SI's NFL and College Previews, as well as a site for
Olympics news.  Address:  http://pathfinder.com/si (Sports
Access).
     NIELSEN TO TRACK WEB HITS:  Nielsen Media Research and
Internet Profiles have formed a strategic alliance to provide a
"broad range of measurement and evaluation services for the
Internet."  Under the deal, Nielsen and I/PRO will jointly market
I/PRO two Web services -- I/AUDIT, which gives reports on Web
audience usage and some characteristics, and I/COUNT, which
enables providers to monitor number of visits to and within a
site (Nielsen).  The companies plan to develop programs to supply
advertisers and site providers with demographic info on
individual visitors (Kevin Goldman, WALL STREET JOURNAL, 9/6).
     CNN JOINS ONLINE WORLD:  CNN has developed a Web site
updated 24-hours a day at http://www.cnn.com, including sports
news.  Updates are drawn from Reuters reports or from CNN field
correspondents (ELECTRONIC MEDIA, 9/4 issue).
     MURDOCH/MCI GROUP:  News Corp./MCI Online Ventures named
"MacNeil-Lehrer Newshour" producer Lew Silverman and former
London Times editor Jonathan Miller to head the online service's
news operation (REUTERS/DAILY VARIETY, 9/6).  Marc Appleton,
formerly senior sports reporter at SI, will become Senior Sports
Editor (AD AGE ONLINE, 9/6).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug