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INTERACTIVE UPDATE: SPORTS ILLUSTRATED LAUNCHES WEB SITE
Published September 6, 1995
Yesterday, Sports Illustrated launched a "sports information and entertainment area" on Time Warner's Pathfinder site on the World Wide Web. Called SPORTS ACCESS FROM SPORTS ILLUSTRATED, the site will link directly with the NFL's TEAM NFL. SI Dir of Development Steve Zales promised an increasing level of "real- time involvement." In addition to the latest news, SPORTS ACCESS has links to SI's NFL and College Previews, as well as a site for Olympics news. Address: http://pathfinder.com/si (Sports Access). NIELSEN TO TRACK WEB HITS: Nielsen Media Research and Internet Profiles have formed a strategic alliance to provide a "broad range of measurement and evaluation services for the Internet." Under the deal, Nielsen and I/PRO will jointly market I/PRO two Web services -- I/AUDIT, which gives reports on Web audience usage and some characteristics, and I/COUNT, which enables providers to monitor number of visits to and within a site (Nielsen). The companies plan to develop programs to supply advertisers and site providers with demographic info on individual visitors (Kevin Goldman, WALL STREET JOURNAL, 9/6). CNN JOINS ONLINE WORLD: CNN has developed a Web site updated 24-hours a day at http://www.cnn.com, including sports news. Updates are drawn from Reuters reports or from CNN field correspondents (ELECTRONIC MEDIA, 9/4 issue). MURDOCH/MCI GROUP: News Corp./MCI Online Ventures named "MacNeil-Lehrer Newshour" producer Lew Silverman and former London Times editor Jonathan Miller to head the online service's news operation (REUTERS/DAILY VARIETY, 9/6). Marc Appleton, formerly senior sports reporter at SI, will become Senior Sports Editor (AD AGE ONLINE, 9/6).