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DISHIN' IT OUT: DBS INDUSTRY ENTERS SECOND PHASE
Published September 6, 1995
In July, sales of direct broadcast satellite dishes fell for the first time this year -- dipping on a month-to-month basis from 70,000 to 50,000, according to a profile of the industry in the WASHINGTON POST. Bob Scherman, Publisher of SATELLITE BUSINESS NEWS: "It's R.I.P. for the early adapter phase of this business" -- the group of buyers (mostly male) who sought to be first to own the new technology. Since the July drop, manufacturers "have shifted their marketing strategy, introducing rebates and revamping their ads to focus on entertainment rather than technology" (Paul Farhi, WASHINGTON POST, 9/6). NOTES: MCI is "pressing" the FCC for a chance to bid on DBS frequencies and says it is ready to use News Corp. programming if it wins them (BROADCASTING & CABLE, 9/4).... Noting ESPN's deal with MLB to provide out-of-market games on DBS and regular satellite this season, ELECTRONIC MEDIA's Wayne Walley writes that college basketball and NHL games are next from ESPN. Walley: "For ESPN, the goal with its PPV offering is to help solidify the company's position as a provider of sports programming in different media and to give cable operators more options to satisfy the subscriber appetite for sports programming" (ELECTRONIC MEDIA, 9/4).