SBD/5/Sports Media


     The announcers in the booth were under as much Opening
Weekend scrutiny as the players on the field.  Excerpts:
     J-O-E:  In Atlanta, Prentis Rogers writes that rookie NBC
studio analyst Joe Montana "proved to be more frank in his
commentary than expected and perhaps should re-think making just
five more appearances during the regular season" (ATLANTA
CONSTITUTION, 9/4).  Richard Sandomir writes that  Montana "was
sometimes insightful, sometimes obvious. ... Time will tell how
far Montana will stretch beyond reacting to questions" (N.Y.
TIMES, 9/5).
     SIMMS HITS THE BIG TIME:  In NEWSDAY, Steve Zipay notes that
NBC believes Phil Simms, part of the network's No. 1 announcing
team, "can be a media star" (NEWSDAY, 9/5).  Rudy Martzke notes,
"NBC's new No. 1 team of Enberg, Simms and Maguire mesh superbly,
becoming network's best ever, topping Enberg-Merlin Olsen" (USA
TODAY, 9/5).  In Boston, Jim Baker writes, "Not even a blown fuse
just before his Foxboro debut distracted NBC rookie Phil Simms"
     OTHER VIEWS:  Sandomir writes, "The most important hire by a
network was by TNT, making Verne Lundquist its NFL announcer,
replacing Gary Bender" (N.Y. TIMES, 9/3).  Rudy Martzke writes,
"Contrary to all of last year, Greg Gumble-led NBC's pregame
beats Fox's in content and pace" (USA TODAY, 9/5).  Prentis
Rogers notes, "(Sterling) Sharpe demonstrated he will have no
problem filling the shoes of Phil Simms on 'NFL GameDay'"
(ATLANTA CONSTITUTION, 9/5).  In Minneapolis, Rachel Blount
writes of Warren Moon's  two live broadcasts during TNT's NFL
coverage Sunday night:  Like Montana and Simms, Moon "gave a
solid, if not outstanding performance" (Minneapolis STAR TRIBUNE,
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