SBD/5/Sports Industrialists


     A sampling of the extensive media coverage surrounding Cal
Ripken as he prepares to pass Lou Gehrig this week:
     TIME and NEWSWEEK feature Ripken in their September 11
issues, with TIME calling him "Ironbird" in its headline (TIME,
NEWSWEEK, 9/11 issues)....In L.A.,  Ross Newhan calls Ripken "the
poster child for this, or any other Labor Day."  Newhan notes
that Ripken will not talk to the press for the next 24 hours
(L.A. TIMES, 9/5)....In Baltimore, the Orioles have sold 210
seats at $5,000 a piece for tomorrow night's game.  Proceeds go
to Johns Hopkins' fight against Lou Gehrig's disease (Baltimore
SUN, 9/4)....An ESPN/Chilton Poll shows that 54% of fans asked
say that Ripken's streak is "not at all inspiring" them not to
miss work.  However, 25% say they plan to purchase streak-related
material (ESPN/Chilton)....A piece in this morning's PHILADELPHIA
INQUIRER asks if Ripken is "Too wholesome a hero?"  Subhead:
"He's a good guy with good looks, and the Baltimore Orioles
shortstop is headed for the record books.  So why isn't he a
bigger media star?" (PHILADELPHIA INQUIRER, 9/5)....Value of
many Ripken cards have doubled since the beginning of last
season.  Shop owner Don Harrison: "Cal Ripken's like no other
player -- maybe ever" (Baltimore SUN, 9/5).
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