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PRIVATE GROUP UNVEILS $120M PLAN FOR DOMED COTTON BOWL
Published September 28, 1995
A private group yesterday unveiled its $120M plan to privately finance a project that would dome the Cotton Bowl Stadium, a project backers say could help Dallas lure events such as the Final Four and Super Bowl. The task would be largely financed by 25-year options for premium seats in the facility, with the goal for completion set for '98. The group, headed by former Dallas mayoral candidate Darrell Jordan, would call itself the "Cotton Bowl Foundation." The group hopes enough money can be raised from luxury box expansion, concessions, naming rights and advertising to fund the remainder of the project. They also believe a domed Cotton Bowl could add several big-name college football games to a schedule that includes Oklahoma-Texas, the Cotton Bowl Classic and SMU (DALLAS MORNING NEWS, 9/28). Columnist Frank Luksa writes the project seems "more crackpot than crackerjack," since the Bowl has lost Tier I bowl status, "the Cotton Bowl as a field is perceived as doomed rather than domed." However, he adds, "At least they have a plan. No one else does" (DALLAS MORNING NEWS, 9/28).