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BASEBALL PARALYZED IN FACE OF PLAYOFF REGIONALIZATION
Published September 26, 1995
The criticism continues of The Baseball Network's regionalized playoff coverage -- Divisional and League Championship playoff games all played simultaneously with fans seeing only one. In Boston, Jack Craig -- who calls the setup the "final insult of The Baseball Network" --reports that in the time since the strike "a few owners inquired about cable, but the top network carriers, NBC and ABC, nixed the idea, not wanting their advertising rates skewed by far cheaper spots available on cable." One cable exec who spoke with acting MLB Commissioner Bud Selig on the possibility of putting some games on cable "came away with a better understanding on how the PR disaster has come to be. He said Selig did not comprehend the long reach major cable channels have with sports fans" (BOSTON GLOBE, 9/26). AD SALES: TBN has sold about 75-80% of commercial time for its playoff broadcasts, according to a number of ad agency execs cited by INSIDE MEDIA. One newcomer to TBN is McDonald's (INSIDE MEDIA, 9/20-10/3 issue). THE PLACE TO GO? CBS Radio will broadcast games simultaneously -- four games during the Divisional Playoffs and two games during the LCS (CBS Radio).