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SBD/26/Sponsorships Advertising Marketing
MILLER BREWING SINGS CORPORATE AGREEMENT WITH INDY CAR TEAM
Published September 26, 1995
Miller Brewing Co. has announced a long-term agreement with the newly-formed Team Rahal, Inc. to sponsor the Indy car racing operation. The five-year deal with Bobby Rahal, the team's principal driver and a three-time PPG Indy Car World Series Champ, and his Ohio-based team begins in '96. Although Miller has been Rahal's main sponsor for the past four years, this new deal is believed to be the longest current corporate agreement with any team on the PPG Indy Car World Series (Miller Brewing). TEXAS HOPE: The management of the Texas Motor Speedway has not abandoned hope of opening the $100M facility with a NASCAR Winston Cup race in the fall of '96. Track GM Eddie George: "The schedule is released in New York in early December. At that point, we'll be four or five months into construction" (FT. WORTH STAR-TELEGRAM, 9/25).