Rooftop Signs Are Sticking Point In Vikings Project Brandon's Toronto Comments Show Discord Texans-Jags Not NFL Network's Ideal Matchup Vikings Break Ground On New Stadium King: Ref Series Most Significant Work On MMQB Week 13 "MNF" Overnight Down 9% SB XLVIII To Be Most Expensive Ever Chargers Face Second-Straight Blackout CBS Up For NFL Week 13 Overnights NFL Minority Hiring Group To Be Headhunter
SBD/26/Sponsorships Advertising Marketing
Published September 26, 1995
Dorna USA has been named exclusive sales rep for the NIT basketball tournament and will be responsible for pursuing entitlement sponsorship (Dorna USA)....The "Milk Mustache" ads are apparently working, according to INSIDE MEDIA. Research has shown that the $52M campaign, featuring sport stars Steve Young and Kristi Yamaguchi, "has altered some negative perceptions in favor of a more positive image" of milk (Mike Reynolds, INSIDE MEDIA, 9/20-10/3 issue).... Officials from Jacksonville said they "generated 12 corporate expansion possibilities during a Northeast recruitment trip last week," according to the FLORIDA TIMES-UNION. The attention generated by Jacksonville's selection as an NFL expansion city is cited as a major factor (Karen Brune Mathis, FLORIDA TIMES UNION, 9/26).... Kraft will launch a promo with the Dream Team this month, according to Michael Hiestand of USA TODAY. The tie-in with Kraft Macaroni and Dream Team paraphernalia will later spread to nine other Kraft brands (USA TODAY, 9/26)....The National In-Line Hockey Association has been endorsed by Optimist Int'l, a service organization that reaches out to over six million youths a year (NIHA)....In Dallas, Cathy Harasta writes that "golf has managed through marketing to make sympathizers -- not to mention fairly loyal TV viewers -- out of non-golfers. While tennis stayed self-serving, golf enjoyed an upswing that now shows up in results such as the Ryder Cup Fever" (DALLAS MORNING NEWS, 9/26).