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MARKETPLACE ROUND-UP

     Dorna USA has been named exclusive sales rep for the NIT
basketball tournament and will be responsible for pursuing
entitlement sponsorship (Dorna USA)....The "Milk Mustache" ads
are apparently working, according to INSIDE MEDIA.  Research has
shown that the $52M campaign, featuring sport stars Steve Young
and Kristi Yamaguchi, "has altered some negative perceptions in
favor of a more positive image" of milk (Mike Reynolds, INSIDE
MEDIA, 9/20-10/3 issue).... Officials from Jacksonville said they
"generated 12 corporate expansion possibilities during a
Northeast recruitment trip last week," according to the FLORIDA
TIMES-UNION.  The attention generated by Jacksonville's selection
as an NFL expansion city is cited as a major factor (Karen Brune
Mathis, FLORIDA TIMES UNION, 9/26).... Kraft will launch a promo
with the Dream Team this month, according to Michael Hiestand of
USA TODAY.  The tie-in with Kraft Macaroni and Dream Team
paraphernalia will later spread to nine other Kraft brands (USA
TODAY, 9/26)....The National In-Line Hockey Association has been
endorsed by Optimist Int'l, a service organization that reaches
out to over six million youths a year (NIHA)....In Dallas, Cathy
Harasta writes that "golf has managed through marketing to make
sympathizers -- not to mention fairly loyal TV viewers -- out of
non-golfers.  While tennis stayed self-serving, golf enjoyed an
upswing that now shows up in results such as the Ryder Cup Fever"
(DALLAS MORNING NEWS, 9/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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