Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
After meeting with top IOC officials yesterday, ACOG President Billy Payne "reported no progress" on the conflict over the city government's Olympic marketing effort. Payne promised, however, to address the IOC's concerns over the program, in which kiosks and retail carts will be offered by the city of Atlanta to companies, including competitors of ACOG sponsors (Melissa Turner, ATLANTA CONSTITUTION, 9/26). CUTTING THE TV CUT: The IOC Exec Board moved to "dramatically cut" the amount of money future Olympic organizers will get from TV rights. Beginning in 2004, host cities will receive 49% of money generated from the sale of TV rights, which the IOC owns. Local organizers now get 60%. The controlling 51% would be divided up by the IOC among sports federations, foreign Olympic committees and itself (Melissa Turner, ATLANTA CONSTITUTION, 9/26). POST-GAMES JOB PLACEMENT: For the first time in Olympic history, an organizing committee has sought to help its full-time staff make workplace transitions after the conclusion of the Games. ACOG has hired outplacement, career and change consulting firm, Drake Beam Morin, Inc., to supply career management services for its staff. DBM will provide career counseling to more than 2,600 ACOG staff and will also work, on a limited basis, with USOC staff and members of the '96 U.S. Olympic Team (ACOG).
The Resort Sports Network (RSN) and The Atlanta Channel (TAC) have joined to furnish Olympics-related programming to hotels throughout Atlanta and RSN's Web site. The venture aims to provide "an insider's guide to Atlanta, supplying information on the city's cultural activities, night life and recreational facilities, as well as its dining shopping and lodging." On its Web site, RSN will offer coverage of such events as road biking, kayaking, canoeing, sail boarding, sailing, tennis, mountain biking and beach volleyball. As an "in-resort channel," RSN already provides programming on such sports as mountain biking, golf and tennis. TAC, which airs 24 hours a day on cable systems in Atlanta-area hotels, will reach at least 40,000 rooms during the Games (Langdon Brockinton, INSIDE MEDIA, 9/20 issue).
A report in CRAIN'S CHICAGO BUSINESS notes the recent success of the World Cup in Chicago, and the expected success of the Democratic Convention next year, "have Mayor Richard Daley and his advisors thinking about a Chicago Olympics" (CRAIN'S CHICAGO BUSINESS, 9/25 issue)....Moving ahead with plans to have "major downtown exposure" during the Atlanta Olympics, Nike has "lined up its third high-profile location," the William Oliver Building overlooking Woodruff Park at Peachtree and Marietta Streets (ATLANTA CONSTITUTION, 9/25)....ACOG's Billy Payne last week dedicated the Olympic venue at Lake Lanier in Gainesville, GA, which will serve as the setting for the rowing and canoe/kayak competitions (ACOG)....American swimmers winning gold medals in Atlanta will get $50,000 from the U.S. Swimming Federation. This is up from $20,000 offered at the '94 World Cahmpionships in Rome (AP/N.Y. TIMES, 9/22).