SBD/26/Collegiate Sports

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  • CHARLOTTE HAS BIG PLANS FOR WOMEN'S HOOPS FINAL FOUR

         The Super Belle Women's Football game "is part of a barrage
    of activities planned around the NCAA Women's Final Four,"
    according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL.
    Organizers are looking to boost the event's economic impact to
    $15M, "more than double the tournament's previous impact on any
    host city."  Football organizers may rent Memorial Stadium for
    the game, and hope to attract several corporate sponsors.  The
    cost is budgeted at $350,000 and tickets will cost no more than
    $10.  Hope-Beckham is organizing the game.  Spanberg notes 15% of
    Hope-Beckham is owned by Liberty Sports, "providing a possible
    television outlet."  The '96 Women's Final Four marks the first
    time ESPN will carry the games, with all three games aired live.
    Kristy Brown, Charlotte Organizing Committee Manager, was hired
    in October to coordinate the effort and oversee the $800,000
    budget, of which $670,000 has been raised.  NationsBank Corp,
    First-Union Corp, Mecklenburg County and the Auditorium-Coliseum-
    Convention Center Authority have all donated $100,000 each.
    Carolinas Partnership $40,000 and Nike contributed $143,000 in
    apparel (Erik Spanberg, CHARLOTTE BUSINESS JOURNAL, 9/25).
    

    Print | Tags: Bank of America, Cablevision, Colleges, ESPN, NCAA, New York Liberty, Nike, Walt Disney
  • DOLLAR RENT-A-CAR JOINS WITH COLLEGE FOOTBALL USA

         Dollar Rent-A-Car has become the first company to join
    College Football USA -- the new umbreall marketing group fot the
    sport -- as a charter sponsor.  Dollar's commitment includes
    sponsorship fees, marketing, and advertising programs.  Dollar
    Rent-A-Car will be visible on both the national and local levels
    (College Football USA).
    

    Print | Tags: Colleges
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