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The Super Belle Women's Football game "is part of a barrage of activities planned around the NCAA Women's Final Four," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Organizers are looking to boost the event's economic impact to $15M, "more than double the tournament's previous impact on any host city." Football organizers may rent Memorial Stadium for the game, and hope to attract several corporate sponsors. The cost is budgeted at $350,000 and tickets will cost no more than $10. Hope-Beckham is organizing the game. Spanberg notes 15% of Hope-Beckham is owned by Liberty Sports, "providing a possible television outlet." The '96 Women's Final Four marks the first time ESPN will carry the games, with all three games aired live. Kristy Brown, Charlotte Organizing Committee Manager, was hired in October to coordinate the effort and oversee the $800,000 budget, of which $670,000 has been raised. NationsBank Corp, First-Union Corp, Mecklenburg County and the Auditorium-Coliseum- Convention Center Authority have all donated $100,000 each. Carolinas Partnership $40,000 and Nike contributed $143,000 in apparel (Erik Spanberg, CHARLOTTE BUSINESS JOURNAL, 9/25).
Dollar Rent-A-Car has become the first company to join College Football USA -- the new umbreall marketing group fot the sport -- as a charter sponsor. Dollar's commitment includes sponsorship fees, marketing, and advertising programs. Dollar Rent-A-Car will be visible on both the national and local levels (College Football USA).