CBS/NFL Net See Gains For "TNF" Overnight Chicago May Bid To Host '19, '20 X Games Evan Williams Bourbon Signs With MLB Bayless: ESPN Offered "MNF" Segment To Stay Fox Making Minor Changes For VR CFB Presentation IndyCar Has Best Season On TV Since '11 Media Notes Tebow Near Top Of MLB Social Media Influencers Clippers Extend TV Rights Partnership ESPN Service Could Offer Specific Sports, Seasons
Published September 22, 1995
HBO has optioned the movie rights to "Only in America," Jack Newfield's expose on Don King (N.Y. TIMES, 9/22)....The press conference to formally announce Tyson-Mathis on Fox will be held Monday at 1pm (Fox)....In Philadelphia, Lynn Zisner gives a good review to ESPN's promos for "College GameDay," which feature Chris Fowler, Lee Corso and Craig James hounding "Lester," a college player portrayed by aspiring actor Rod Tate. Fowler: "Viewers will never confuse what we're doing with the 'Capital Gang.'" The ads are produced by ESPN's ad agency, Wieden & Kennedy. ESPN Senior VP/Marketing Judy Fearing says while these ads "raise the bar every week," she promises upcoming promos for "SportsCenter" will "set the bar the highest it's ever been" (PHILADELPHIA DAILY NEWS, 9/21)....CBC has lined up several major corporate sponsors for its '96 Olympic coverage -- McDonald's Canada, UPS, Royal Bank, IBM, Visa, Kodak, and an alliance of Canadian telephone companies. Absent is a brewery (Molson or Labatt's), a soft drink, and sports equipment or apparel (William Houston, Toronto GLOBE & MAIL, 9/22)....A.C. Nielsen has debuted its AdView system, which measures ratings for TV advertisers. The top-rated brands for last week (in order): AT&T, McDonald's, MCI, Mazda 626, KFC, Little Caesars, Saturn, Discover, Olive Garden, and Sprint (WALL STREET JOURNAL, 9/22)....Rudy Martzke reports ABC and NBC won't make deals with MLB during their exclusive negotiating period that ends October 9. Fox appears willing to pay $100M a year for half the package, "but no other network seems to be close to that figure" (USA TODAY, 9/22).