SBD/21/Sports Media

KINGS PARTNER WITH GROUP W; NBA NON-CABLE LIST NOW AT THREE

     The Sacramento Kings have announced that the team will
televise an additional 25 games on local cable this season via
the Kings Broadcasting Network with the debut of Kings Cable
Television (KCTV), a product of a partnership with Group W Sports
Marketing.  Prior to this deal, the Kings were one of four NBA
teams without a cable package with the Pacers, Bucks and
Clippers.  The 25 cable games will be in addition to the 35 games
carried over-the-air on flagship KPWB-TV.  Group W will offer
Kings games to each local cable system in the team's "marketing
territory" -- including Sacramento, Stockton, Modesto and other
communities (Kings).
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