SBD/21/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     General Mills is expected to announce today two new versions
of Wheaties.  One will include a frosted pre-sweetened cereal
called Honey Frosted Wheaties (WALL STREET JOURNAL,
9/21)....Young and Rubicam was eliminated from the Miller Brewing
Genuine Draft account review.  The three agencies competing
include D'Arcy Masius Benton & Bowles, incumbent Cordiant PCL's
Bates USA, and WPP Group's Ogilvy & Mather (WALL STREET JOURNAL,
9/21)....The Buccaneers will now accept Visa cards for game-day
ticket sales at Tampa Stadium.  Previously, only cash purchases
were permitted on the day of the game (Buccaneers)....Kauffman
Stadium has installed a Diebold Inc. ATM with Commerce Bank.  Of
the 28 MLB ballparks, 27 now have ATM's on site.  Only Veterans
Stadium in Philadelphia is without one (Diebold)....The AAA
Tacoma Rainiers are believed to be the first team to offer the
meatless, low-fat "Garden Dog" to their fans.  The Garden Dog was
created by chef Paul Wenner, who created the Gardenburger, a
meatless, low-fat burger sold at Dodger Stadium (BASEBALL WEEKLY,
9/26)....Nike recent marketing deals and company Chair Phil
Knight are profiled in today's CHICAGO SUN TIMES by Dan Bickley
under, "Has shoe company crossed the line?"  Nike spokesperson
Keith Peters:  "What has Nike done that is so bad for sports?
We've made positive contribution after positive contribution"
(CHICAGO SUN TIMES, 9/21)....A "criticism" of golf equipment
manufacturer ProGroup Inc. has been that they have failed to take
advantage of their biggest asset, Arnold Palmer.  But "that's all
changed," according to GOLF WORLD, as Palmer's name is replacing
the Peerless brand named "in hopes of creating more consumer
awareness."  ProGroup may eventually change its name to Arnold
Palmer Golf Equipment (GOLF WORLD, 9/15 issue)....The theme for
the Sixers' current marketing campaign is "It's Real!"
(PHILADELPHIA DAILY NEWS, 9/20).
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