Red Sox Willing To Go Over Luxury Tax Threshold Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval USOC Extends Nike Deal Through '20 2014 Reader Survey: MLB Patriots' Nike Shoe Goes On Sale Monday Rockies Brass Conducts Twitter Q&A With Fans Sources: Manfred To Merge MLB's Business MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights
SBD/21/Sponsorships Advertising Marketing
Published September 21, 1995
General Mills is expected to announce today two new versions of Wheaties. One will include a frosted pre-sweetened cereal called Honey Frosted Wheaties (WALL STREET JOURNAL, 9/21)....Young and Rubicam was eliminated from the Miller Brewing Genuine Draft account review. The three agencies competing include D'Arcy Masius Benton & Bowles, incumbent Cordiant PCL's Bates USA, and WPP Group's Ogilvy & Mather (WALL STREET JOURNAL, 9/21)....The Buccaneers will now accept Visa cards for game-day ticket sales at Tampa Stadium. Previously, only cash purchases were permitted on the day of the game (Buccaneers)....Kauffman Stadium has installed a Diebold Inc. ATM with Commerce Bank. Of the 28 MLB ballparks, 27 now have ATM's on site. Only Veterans Stadium in Philadelphia is without one (Diebold)....The AAA Tacoma Rainiers are believed to be the first team to offer the meatless, low-fat "Garden Dog" to their fans. The Garden Dog was created by chef Paul Wenner, who created the Gardenburger, a meatless, low-fat burger sold at Dodger Stadium (BASEBALL WEEKLY, 9/26)....Nike recent marketing deals and company Chair Phil Knight are profiled in today's CHICAGO SUN TIMES by Dan Bickley under, "Has shoe company crossed the line?" Nike spokesperson Keith Peters: "What has Nike done that is so bad for sports? We've made positive contribution after positive contribution" (CHICAGO SUN TIMES, 9/21)....A "criticism" of golf equipment manufacturer ProGroup Inc. has been that they have failed to take advantage of their biggest asset, Arnold Palmer. But "that's all changed," according to GOLF WORLD, as Palmer's name is replacing the Peerless brand named "in hopes of creating more consumer awareness." ProGroup may eventually change its name to Arnold Palmer Golf Equipment (GOLF WORLD, 9/15 issue)....The theme for the Sixers' current marketing campaign is "It's Real!" (PHILADELPHIA DAILY NEWS, 9/20).