Jaguars, Panthers Unveil Stadium Upgrades Haslam Addresses Manziel's Party Persona Concession Prices Unveiled For Levi's Stadium At 74, Dolphins Owner Has No Plans To Retire Birch Defends NFL's Suspension Of Ray Rice Chiefs' Hunt Discuss Training Camp Options Skins' Training Camp Lottery System Upsets Fans Scrutiny Building Around Bowlen's Successor Sources: EverBank, Jags Set For Extension Bon Jovi Group Studied Toronto Stadium Sites
Upcoming Conferences and Events
SBD/21/Sponsorships Advertising Marketing
FORD TO SOLO SPONSOR SPECIAL S.I. ISSUE AS PART OF AD BLITZ
Published September 21, 1995
The Ford Motor Company is "preparing a campaign for its Ford division's 1996 cars and trucks that includes the largest efforts ever behind a single model," according to Stuart Elliot of the N.Y. TIMES. To promote their newly designed Taurus, Ford will spend an estimated $125M on advertising through the end of '95. As part of the campaign, Ford will be the sole sponsor of special issues of Elle, Sports Illustrated, and Life. Ford's '96 F- Series trucks will also be the only vehicles advertised during the 3rd quarter of Super Bowl XXX (N.Y. TIMES, 9/21). SI's special "Classic Edition" will mark the first time an issue has been single-sponsored. The "classic" issue, devoted to great players and moments in the NFL, will be distributed starting October 2. The 84-page edition features 22 ad pages with a heavy emphasis on the Taurus. SI will also host a luncheon in Detroit for Ford; teaser ads in an upcoming SI issue; customized display bins; and a special area on SI's World Wide Web site (Sports Illustrated).