Vikings Break Ground On New Stadium King: Ref Series Most Significant Work On MMQB Week 13 "MNF" Overnight Down 9% SB XLVIII To Be Most Expensive Ever Chargers Face Second-Straight Blackout CBS Up For NFL Week 13 Overnights NFL Minority Hiring Group To Be Headhunter TWC Could Seek Record Fee For Dodgers RSN Bills Expect Big Crowd At Rogers Centre Homeowners Look To Cash In On Super Bowl
SBD/21/Sponsorships Advertising Marketing
FORD TO SOLO SPONSOR SPECIAL S.I. ISSUE AS PART OF AD BLITZ
Published September 21, 1995
The Ford Motor Company is "preparing a campaign for its Ford division's 1996 cars and trucks that includes the largest efforts ever behind a single model," according to Stuart Elliot of the N.Y. TIMES. To promote their newly designed Taurus, Ford will spend an estimated $125M on advertising through the end of '95. As part of the campaign, Ford will be the sole sponsor of special issues of Elle, Sports Illustrated, and Life. Ford's '96 F- Series trucks will also be the only vehicles advertised during the 3rd quarter of Super Bowl XXX (N.Y. TIMES, 9/21). SI's special "Classic Edition" will mark the first time an issue has been single-sponsored. The "classic" issue, devoted to great players and moments in the NFL, will be distributed starting October 2. The 84-page edition features 22 ad pages with a heavy emphasis on the Taurus. SI will also host a luncheon in Detroit for Ford; teaser ads in an upcoming SI issue; customized display bins; and a special area on SI's World Wide Web site (Sports Illustrated).