SBD/21/Olympics

NBC STANDS TO MAKE A LOT OF MONEY WITH OLYMPIC COVERAGE

     NBC's bid for the 2000 and 2002 Olympics "looks
astronomical," but can "easily be a financial winner," according
to Chuck Ross of INSIDE MEDIA.  Sources say NBC "could bring in
about" $750M for the '96 Games, which includes ad packages sold
by both the network and NBC's six owned-and-operated stations.
After deducting production costs and the $456M NBC paid for the
Atlanta rights, the network "could still add more than $200
million to its bottom line."  Sources say that the "big key" for
NBC recouping its money for the 2000 and 2002 Games is the owned-
and-operated stations (INSIDE MEDIA ONLINE, 9/19).
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