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NBC STANDS TO MAKE A LOT OF MONEY WITH OLYMPIC COVERAGE
Published September 21, 1995
NBC's bid for the 2000 and 2002 Olympics "looks astronomical," but can "easily be a financial winner," according to Chuck Ross of INSIDE MEDIA. Sources say NBC "could bring in about" $750M for the '96 Games, which includes ad packages sold by both the network and NBC's six owned-and-operated stations. After deducting production costs and the $456M NBC paid for the Atlanta rights, the network "could still add more than $200 million to its bottom line." Sources say that the "big key" for NBC recouping its money for the 2000 and 2002 Games is the owned- and-operated stations (INSIDE MEDIA ONLINE, 9/19).