ESPN Gets NFL Playoff Game For First Time NBC Has Best Full Season Of NHL Games Sochi Games Provide Q1 Jolt For NBCUniversal NBC Up For Opening NHL Playoff Telecasts NBC Linking Late-Night Shows In With Derby Rio Increases Budget For '16 Olympics Phelps Coming Out Of Retirement Concerns Over Rio Olympics Prep Mounting USOC Hopes To Narrow '24 Bid List Elliott: Move To NBC Not About Money
Upcoming Conferences and Events
NBC STANDS TO MAKE A LOT OF MONEY WITH OLYMPIC COVERAGE
Published September 21, 1995
NBC's bid for the 2000 and 2002 Olympics "looks astronomical," but can "easily be a financial winner," according to Chuck Ross of INSIDE MEDIA. Sources say NBC "could bring in about" $750M for the '96 Games, which includes ad packages sold by both the network and NBC's six owned-and-operated stations. After deducting production costs and the $456M NBC paid for the Atlanta rights, the network "could still add more than $200 million to its bottom line." Sources say that the "big key" for NBC recouping its money for the 2000 and 2002 Games is the owned- and-operated stations (INSIDE MEDIA ONLINE, 9/19).