Failed '24 Bid Would Set Back USOC Albert, Costas, Michaels To Call Boxing Boston '24 Looks To Switch Tone Boston '24 Execs Endorse Referendum Over Games Boston Mayor's Backers Mobilize For '24 NBC Plans Three Days Of On-Site EPL Coverage Boston '24 Looking For Majority Support Poll: Public Support For '24 Games Slips Further USOC Brass Preach Patience In '24 Bid Boston '24 Has Rough Week
Upcoming Conferences and Events
NBC STANDS TO MAKE A LOT OF MONEY WITH OLYMPIC COVERAGE
Published September 21, 1995
NBC's bid for the 2000 and 2002 Olympics "looks astronomical," but can "easily be a financial winner," according to Chuck Ross of INSIDE MEDIA. Sources say NBC "could bring in about" $750M for the '96 Games, which includes ad packages sold by both the network and NBC's six owned-and-operated stations. After deducting production costs and the $456M NBC paid for the Atlanta rights, the network "could still add more than $200 million to its bottom line." Sources say that the "big key" for NBC recouping its money for the 2000 and 2002 Games is the owned- and-operated stations (INSIDE MEDIA ONLINE, 9/19).