Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Ducks' Perry Miffed By Milbury's On-Air Remark MASN: Manfred Comments "Highly Prejudicial" Hope Solo Re-Emerges In Nike Marketing NBC Again Airing Final EPL Matches Live Buck Anxiously Awaiting U.S. Open Broadcast Preakness Audience Down From Recent Years Media Notes
Upcoming Conferences and Events
Published September 19, 1995
The IHL Vipers announced that Detroit's WDFN-AM will broadcast all 82 of the team's games. WDFN currently carries MSU football and basketball and selected NASCAR events (Vipers)....Paul Schulman, President of Schulman Media, on Fox's purchase of Tyson-Mathis: "It's a smart move by Fox, and something that's salable; I see Anheuser-Busch and Nike's name all over it. The only problem is boxing is viewed as a blood sport; packaged-goods advertisers wouldn't be interested." BROADCASTING & CABLE notes that advertisers believe, at $200,000 per :30, Fox could generate more than $11M in sales (B&C, 9/18)....Cheryl Miller, formerly coach of USC's women's basketball, will be named today as a reporter and analyst for Turner Sports' NBA coverage (L.A. TIMES, 9/19)....Rudy Martzke reports that Fox has made an offer for the U.S. Open, "probably topping CBS' $31 million a year" -- but CBS has the right to match any bid below the USTA's $38M asking price (USA TODAY, 9/19).... Sega Enterprises said it plans to bring its first PC CD-ROM games to market this fall (VARIETY, 9/19)....The Golf Channel has announced that Cablevision is converting the channel from premium to standard in FL, meaning the universe of Central FL viewers for TGC will jump from 600 to 110,000 (ORLANDO SENTINEL, 9/19)....The Toronto Sun is expected to announce its plans today to launch a weekly sports tabloid for the British Columbia market. The weekly would be published at the Calgary Sun (GLOBE & MAIL, 9/19).... Tonight's Phillies-Marlins game will be simulcast on PRISM and SportsChannel Philadelphia, with SC's coverage offering an in-depth look at the managers' strategies (PHILADELPHIA INQUIRER, 9/19)....In Chicago, Steve Nidetz writes that the recent incident involving Harry Caray -- in which he referred to "slanty eyes" before a game in which Hideo Nomo was pitching -- "appears to represent another controversy the resilient Caray will survive" (CHICAGO TRIBUNE, 9/19).