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SBD/14/Sponsorships Advertising Marketing
HOT TIMES AT HOOTERS? HOW 'BOUT SOME HOOTERADE TO COOL DOWN
Published September 14, 1995
Hooters, "the restaurant with the spicy chicken wings and scantily clad waitresses," will market their Hooterade, a sports beverage drink that tastes like orange punch. The drink "will be sold, for now, only in Hooters restaurants," but will also become the official sports drink of Hooters' sports events, which include college football's Hooters Hula Bowl game. Ads will feature women wearing in-line skates, with an athletic bra, tight-fitting shorts, and the tagline, "Just Grab One" (TAMPA TRIBUNE, 9/14).