Published September 13, 1995
Citing the return of Monica Seles and the Andre Agassi- Pete Sampras rivalry, USA Network has announced that its ratings for the U.S. Open were up 15% over last year. USA's live prime time coverage averaged a 1.5 Nielsen rating, up over last year's 1.3. The total rating for USA's 90 live hours of coverage was a 1.1, with daytime coverage garnering a .7 average (USA Network)....ABC won the coin toss over NBC for the rights to cover a possible Game 7 of the World Series. ABC will also carry Games 1, 4 and 5, with NBC covering the rest (N.Y. TIMES, 9/13)....Sports Illustrated's Sportsman of the Year award will be revealed for the first time on network TV in a one-hour prime time special to air in December on Fox. In addition to the award, the SITV holiday special will include profiles of the candidates from SI writers, a review of the events and statements of the year, and revisit past winners (SITV)....HBO Sports will present "Fields of Fire: Sports in the '60s" -- a look at the "evolution and revolution" of sports in that decade -- on November 14 (HBO Sports)....Fox is serious about making a bid for the U.S. Open, according to Fox Sports President David Hill. Rudy Martzke writes that a Fox bid "might be looked at seriously" by the USTA, because of Fox's open late-night schedule (USA TODAY, 9/13)....Citing poor ratings, Chicago all-sports station WMVP has dropped ESPN Radio's "Fabulous Sports Babe" from its lineup. Ron Gleason, Dir of Programming at rival all-sports station WSCR, which was doubling the Babe in the ratings: "She's very good and she's talented, but most nationally syndicated shows don't do well in Chicago" (BOSTON GLOBE, 9/13)....The International Channel, owned by TCI and available to over 7 million U.S. homes, and GlobalSport Communication have announced a deal to air a two- hour weekly program on Rugby, called "Rugby Magazine" (GlobalSport Communication).... INSIDE MEDIA looks at the format changes in TENNIS magazine, which debuted with the September issue. For the issue, TENNIS used two different cover shots of Andre Agassi and conducted "a regional newsstand sales test." VP/Circulation Diana O'Donnell said the results could induce them to run more feature-style covers (INSIDE MEDIA, 9/19 issue).