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INTERACTIVE UPDATE: FOOTBALL CYBERCASTS RAISE SOME EYEBROWS
Published September 13, 1995
The Univ. of Oregon's September 9 game against Illinois, called the "first broadcast of a collegiate sporting event on the World Wide Web," was called a "huge success" by UO's James Warsaw Sports Marketing Center, which conceived of and staged the "cybercast." Backed by Gatorade, Bank of America, Sierra On-Line and Apple, the cybercast, which included real-time audio and video clips, was visited at the Internet home page by more than 6,000 individuals from more than 35 countries. Project Coordinator Michael Ritchey: "For our sponsors, this meant worldwide visibility and a chance to learn about how emerging technologies can enhance their businesses." On October 21 and November 18, the Warsaw Center will transmit two more Duck games at http://www.goducks.com (Warsaw Center). The Oregon game, and similar online broadcasts at Colorado State, are featured in today's WALL STREET JOURNAL. Apple advertising exec Ken Phillips: "Up to this point, the Internet users have been mainly computer folks. But this has the promise of getting regular folks on the Internet and being a sponsor of that is exciting." The JOURNAL's Rebecca Quick notes the "tantalizing possibilities" of football cybercasts and writes that they are "creating a stir among other universities. Penn State is also investigating setting up its own cybercast site. Bob Allen, a partner in CT- based Modem Media, which specializes in interactive ads, says some of the companies he represents (his clients include AT&T, Coors, MasterCard, Delta and JCPenney) are interested in football cybercasts. Josh Brauer, head of World Wide Express, which has developed Colorado State's site, has registered "Ramline," as well as 20 other mascot names, including Huskerline (WALL STREET JOURNAL, 9/13). OTHER ONLINE OFFERINGS: The Indians launched their Web site yesterday with stats, photos, audio clips and merchandise. Address: http://www.indians.com (Minneapolis STAR TRIB, 9/13)....The N.Y. TIMES profiles the online chat possibilities for angry Jets fans (N.Y. TIMES, 9/13).... NEWSWEEK notes the NFL's entry onto the Web (http://nflhome. com) but adds that the league has a way to go to catch ESPNET SportsZone's football coverage. ESPNET will soon offer "Drive Charts" -- "downloadable graphics that show how each game developed" (NEWSWEEK, 9/18 issue). NEED FOR SPEED? GM Hughes' DSS may soon offer an "ultrafast connection" to the Internet. Most of the one million DSS units sold have a data port which can handle speeds up to 800 times faster than modems. DirecTV plans to make use of the data port next year for "technophiles" who want interactive services such as games, and through a card that can turn a PC into a receiver for TV programming and "broad-band" Internet access (NEWSWEEK, 9/18).