"FAN-SUMER" WATCH -- FROM ESPN CHILTON/SPORTS BUSINESS DAILY

     In survey questions asked exclusively for THE SPORTS
BUSINESS DAILY, the ESPN Chilton Sports Poll polled 1,007 U.S.
adults (age 12+) from Aug 1-Sept 4 on Michael Jordan in light of
his participation in the ongoing NBA labor dispute:
     1) ARE YOU A FAN OF MICHAEL JORDAN?     Yes       56%
                                             No        44
2) HOW HAS MICHAEL JORDAN'S INVOLVEMENT IN THE NBA LABOR DISPUTE
AFFECTED YOUR OPINION OF HIM?
     Positive effect          23%       No effect      42%
     Negative effect          23
3) DOES MICHAEL JORDAN'S INVOLVEMENT MAKE YOU MORE OR LESS LIKELY
TO BUY A PRODUCT HE ENDORSES?
     Much more likely     3%       Much less likely    10%
     More likely         20        Less likely         20
     No effect           33
     GENDER/RACE           MALE  FEMALE      WHITE  BLACK
     Total more likely      26%   27%         24%    48%
     Total less likely      36    35          36     25
     AGE GROUPS            12-17   18-34   35-54    55+
     Total more likely      52%     30%     21%     16%
     Total less likely      37      32      33      43
     HOUSEHOLD INCOME      UNDER $25K   $25-75K   OVER $75K
     Total more likely         25%        26%        17%
     Total less likely         44         30         39