SBD/11/Sports Media

CBS EXPECTED TO RENEW U.S. OPEN DEAL

     This week, CBS is expected to renew its U.S. Open tennis
contract at a figure less than the $35M a year sought by the USTA
(Rudy Martzke, USA TODAY, 9/11).  One CBS exec calls the USTA's
asking price "outrageous and offensive."  Phil Mushnick notes,
"CBS might be vulnerable, but it ain't stupid" (N.Y. POST, 9/11).
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Related Topics:

CBS, Media, USTA, Viacom

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