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CBS EXPECTED TO RENEW U.S. OPEN DEAL
Published September 11, 1995
This week, CBS is expected to renew its U.S. Open tennis contract at a figure less than the $35M a year sought by the USTA (Rudy Martzke, USA TODAY, 9/11). One CBS exec calls the USTA's asking price "outrageous and offensive." Phil Mushnick notes, "CBS might be vulnerable, but it ain't stupid" (N.Y. POST, 9/11).