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SOME FINAL (HOPEFULLY) THOUGHTS ON DEION SANDERS
Published September 11, 1995
The Cowboys signed Deion Sanders to a seven-year, $25M contract that includes a no-trade clause and a signing bonus of almost $13M (DALLAS MORNING NEWS, 9/9). 49ers President Carmen Policy: "We reached out and pulled every rabbit from the hat. And when we ran out of rabbits, we even went for gerbils." To Sanders: "Good luck to you, personally, and may your team fail" (SAN JOSE MERCURY NEWS, 9/9). In Ft. Worth, Jim Reeves writes, "If the Cowboys don't win the Super Bowl, Jones and the Cowboys will be the laughingstocks of the sporting world" (FT. WORTH STAR-TELEGRAM, 9/9). Steelers President Dan Rooney, on why they didn't bid: We're not in the carnival business" (MIAMI HERALD, 9/10). NBC's Will McDonough reported that Sanders will make "another $20 million over the next five years from combined deals from Pepsi and Nike" ("NFL ON NBC," 9/10). 49ers WR Jerry Rice, to Bay Area media after yesterday's game: "You guys made it into a circus. It takes a team effort to win a Super Bowl. It was an insult what you guys wrote" (SAN JOSE MERCURY NEWS, 9/11). In Dallas, Richard Alm reports that Sanders' agent, Eugene Parker, has said deals were on the way with a cereal, apparel line and soft-drink. Parker said Sanders could sign between $7-10M in endorsement deals by the end of this year (DALLAS MORNING NEWS, 9/10).