Hurricanes' Karmanos Elected To Hockey HOF NYC FC Signs Beverage, Snacks Deal With PepsiCo Executive Transactions NFL To Hire Forensics Expert Tennessee Ready For Nike Transition NFL To Celebrate Season Opener In S.F., Boston Names In The News Could 31-Year-Old Become Face Of Titans? Hyundai Signs Four-Year Deal As NFL Auto Sponsor PBR COO Sean Gleason Promoted To CEO
SOME FINAL (HOPEFULLY) THOUGHTS ON DEION SANDERS
Published September 11, 1995
The Cowboys signed Deion Sanders to a seven-year, $25M contract that includes a no-trade clause and a signing bonus of almost $13M (DALLAS MORNING NEWS, 9/9). 49ers President Carmen Policy: "We reached out and pulled every rabbit from the hat. And when we ran out of rabbits, we even went for gerbils." To Sanders: "Good luck to you, personally, and may your team fail" (SAN JOSE MERCURY NEWS, 9/9). In Ft. Worth, Jim Reeves writes, "If the Cowboys don't win the Super Bowl, Jones and the Cowboys will be the laughingstocks of the sporting world" (FT. WORTH STAR-TELEGRAM, 9/9). Steelers President Dan Rooney, on why they didn't bid: We're not in the carnival business" (MIAMI HERALD, 9/10). NBC's Will McDonough reported that Sanders will make "another $20 million over the next five years from combined deals from Pepsi and Nike" ("NFL ON NBC," 9/10). 49ers WR Jerry Rice, to Bay Area media after yesterday's game: "You guys made it into a circus. It takes a team effort to win a Super Bowl. It was an insult what you guys wrote" (SAN JOSE MERCURY NEWS, 9/11). In Dallas, Richard Alm reports that Sanders' agent, Eugene Parker, has said deals were on the way with a cereal, apparel line and soft-drink. Parker said Sanders could sign between $7-10M in endorsement deals by the end of this year (DALLAS MORNING NEWS, 9/10).