Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/11/Sports IndustrialistsPrint All
Rangers and Knicks owner ITT has given $4M to the Children's Health Fund (N.Y. POST, 9/11)....GRANT HILL showed up at the MTV Video Awards, sans date. Cindy Adams: "No date, no entourage, no nada" (N.Y. POST, 9/11)....Lawyer ARTHUR SCHACK, who has been with the MLBPA for 13 years, is running in the Democratic primary Tuesday for the Civil Court of New York (N.Y. TIMES, 9/10).
The Cowboys signed Deion Sanders to a seven-year, $25M contract that includes a no-trade clause and a signing bonus of almost $13M (DALLAS MORNING NEWS, 9/9). 49ers President Carmen Policy: "We reached out and pulled every rabbit from the hat. And when we ran out of rabbits, we even went for gerbils." To Sanders: "Good luck to you, personally, and may your team fail" (SAN JOSE MERCURY NEWS, 9/9). In Ft. Worth, Jim Reeves writes, "If the Cowboys don't win the Super Bowl, Jones and the Cowboys will be the laughingstocks of the sporting world" (FT. WORTH STAR-TELEGRAM, 9/9). Steelers President Dan Rooney, on why they didn't bid: We're not in the carnival business" (MIAMI HERALD, 9/10). NBC's Will McDonough reported that Sanders will make "another $20 million over the next five years from combined deals from Pepsi and Nike" ("NFL ON NBC," 9/10). 49ers WR Jerry Rice, to Bay Area media after yesterday's game: "You guys made it into a circus. It takes a team effort to win a Super Bowl. It was an insult what you guys wrote" (SAN JOSE MERCURY NEWS, 9/11). In Dallas, Richard Alm reports that Sanders' agent, Eugene Parker, has said deals were on the way with a cereal, apparel line and soft-drink. Parker said Sanders could sign between $7-10M in endorsement deals by the end of this year (DALLAS MORNING NEWS, 9/10).