SBD/11/Sports Industrialists

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         Rangers and Knicks owner ITT has given $4M to the Children's
    Health Fund (N.Y. POST, 9/11)....GRANT HILL showed up at the MTV
    Video Awards, sans date.  Cindy Adams: "No date, no entourage, no
    nada" (N.Y. POST, 9/11)....Lawyer ARTHUR SCHACK, who has been
    with the MLBPA for 13 years, is running in the Democratic primary
    Tuesday for the Civil Court of New York (N.Y. TIMES, 9/10).

    Print | Tags: Cablevision, New York Knicks, People and Pop Culture

         The Cowboys signed Deion Sanders to a seven-year, $25M
    contract that includes a no-trade clause and a signing bonus of
    almost $13M (DALLAS MORNING NEWS, 9/9).  49ers President Carmen
    Policy:  "We reached out and pulled every rabbit from the hat.
    And when we ran out of rabbits, we even went for gerbils."  To
    Sanders:  "Good luck to you, personally, and may your team fail"
    (SAN JOSE MERCURY NEWS, 9/9).  In Ft. Worth, Jim Reeves writes,
    "If the Cowboys don't win the Super Bowl, Jones and the Cowboys
    will be the laughingstocks of the sporting world" (FT. WORTH
    STAR-TELEGRAM, 9/9).  Steelers President Dan Rooney, on why they
    didn't bid:  We're not in the carnival business" (MIAMI HERALD,
    9/10).   NBC's Will McDonough reported that Sanders will make
    "another $20 million over the next five years from combined deals
    from Pepsi and Nike" ("NFL ON NBC," 9/10).  49ers WR Jerry Rice,
    to Bay Area media after yesterday's game:  "You guys made it into
    a circus.  It takes a team effort to win a Super Bowl.  It was an
    insult what you guys wrote" (SAN JOSE MERCURY NEWS, 9/11).  In
    Dallas, Richard Alm reports that Sanders' agent, Eugene Parker,
    has said deals were on the way with a cereal, apparel line and
    soft-drink.  Parker said Sanders could sign between $7-10M in
    endorsement deals by the end of this year (DALLAS MORNING NEWS,

    Print | Tags: Dallas Cowboys, NBC, NFL, Nike, PepsiCo, Pittsburgh Steelers, San Francisco 49ers, People and Pop Culture
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