Menu
Sponsorships Advertising Marketing

WORLD CHESS CHAMPIONSHIP OPENS IN NEW YORK

     The Intel World Chess Championships, which begin today atop
the World Trade Center, was featured in a front-page piece in
yesterday's N.Y. TIMES.  "Virtually everything about the
championship match -- its dramatic setting; its sponsorship by a
multinational giant ... its television coverage, its relatively
cheap admission ($15) --is testimony to [World Champion Gary]
Kasporav's desire to make the game more exciting, more
democratic, more of a permanent fixture in sports and
entertainment.  And, perhaps most pertinently, more commercial."
The match will be played under the guise of the "upstart"
Professional Chess Association, which Kasporav helped form in '93
in "an angry split" from the International Chess Federation
(Bruce Weber, N.Y. TIMES, 9/10).  Peter Truell of the N.Y. TIMES
looks at the "tussle" between IBM and Intel for title sponsorship
of the event.  Truell writes, "As chess becomes more commercial,
its promoters are adopting the high-pressure tactics common to
popular spectator sports."  Intel's '95 sponsorship of the PCA
was between $3-4M, with the bulk toward prize money and the
"balance used to stage events."  The event will also have
widespread TV coverage on ESPN and Eurosport, the European Sports
Network (N.Y. TIMES, 9/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/09/11/Sponsorships-Advertising-Marketing/WORLD-CHESS-CHAMPIONSHIP-OPENS-IN-NEW-YORK.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/09/11/Sponsorships-Advertising-Marketing/WORLD-CHESS-CHAMPIONSHIP-OPENS-IN-NEW-YORK.aspx

CLOSE