MLB Files Opposition In Ongoing MASN Dispute O's Postseason Ticket Plans Draw Fans' Ire Orioles See Big Spike In Merchandise Sales Attendance Up For Playoff-Bound Nats, O's MASN Gains Injunction Against MLB, Nationals Documents: Nationals Seek To Triple Rights Fees Orioles Get Restraining Order In MASN Dispute MLB's MASN Ruling Favors Nationals Jackson Lures Anthony Back To Knicks Orioles Hopeful For '16 All-Star Game
SBD/11/Sponsorships Advertising Marketing
SALE OF RIPKEN-STREAK MERCHANDISE SOARS; COULD HIT $100M
Published September 11, 1995
The sale of merchandise involving Cal Ripken and his consecutive game streak has been overwhelming according to the Orioles VP/Business & Finance Joe Foss. Foss: "It's gone beyond everybody's wildest expectations." The team sold all 80,000 souvenir books at $10 each and 3,000 baseballs at $20 each on Tuesday and Wednesday evenings. An additional 50,000 souvenir books have been ordered (WASHINGTON POST, 9/9). Sales of Ripken- related merchandise could hit $100M over the next 90 days, writes Bruce Horovitz of USA TODAY. Among the "hottest" limited-edition items include Louisville Slugger autographed bats and baseball jerseys. Ken Goldin of Score Board says 75% of 2,131 bats are sold, while Ad Magic's Marty Goodman has sold 800 of 1,000 jerseys. Many of Ripken's licensing companies will donate some proceeds to charity (USA TODAY, 9/11). The Baltimore SUN sold about 387,000 additional copies of Wednesday's and Thursday's papers (Baltimore SUN, 9/9).