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SBD/11/Sponsorships Advertising Marketing
SALE OF RIPKEN-STREAK MERCHANDISE SOARS; COULD HIT $100M
Published September 11, 1995
The sale of merchandise involving Cal Ripken and his consecutive game streak has been overwhelming according to the Orioles VP/Business & Finance Joe Foss. Foss: "It's gone beyond everybody's wildest expectations." The team sold all 80,000 souvenir books at $10 each and 3,000 baseballs at $20 each on Tuesday and Wednesday evenings. An additional 50,000 souvenir books have been ordered (WASHINGTON POST, 9/9). Sales of Ripken- related merchandise could hit $100M over the next 90 days, writes Bruce Horovitz of USA TODAY. Among the "hottest" limited-edition items include Louisville Slugger autographed bats and baseball jerseys. Ken Goldin of Score Board says 75% of 2,131 bats are sold, while Ad Magic's Marty Goodman has sold 800 of 1,000 jerseys. Many of Ripken's licensing companies will donate some proceeds to charity (USA TODAY, 9/11). The Baltimore SUN sold about 387,000 additional copies of Wednesday's and Thursday's papers (Baltimore SUN, 9/9).