MLB's MASN Ruling Favors Nationals Jackson Lures Anthony Back To Knicks Orioles Hopeful For '16 All-Star Game Orioles, A's Investigated By U.S. Labor Department Magic Unveil Plans For Entertainment Complex Minding My Business With Travis Apple Orioles, NCAA Lax Final Four To Play Same Afternoon Magic's Attendance, TV Ratings Down Magic's Dan DeVos: Franchise Not For Sale Offseason Signings Bump O's Ticket Sales
Upcoming Conferences and Events
SBD/11/Sponsorships Advertising Marketing
SALE OF RIPKEN-STREAK MERCHANDISE SOARS; COULD HIT $100M
Published September 11, 1995
The sale of merchandise involving Cal Ripken and his consecutive game streak has been overwhelming according to the Orioles VP/Business & Finance Joe Foss. Foss: "It's gone beyond everybody's wildest expectations." The team sold all 80,000 souvenir books at $10 each and 3,000 baseballs at $20 each on Tuesday and Wednesday evenings. An additional 50,000 souvenir books have been ordered (WASHINGTON POST, 9/9). Sales of Ripken- related merchandise could hit $100M over the next 90 days, writes Bruce Horovitz of USA TODAY. Among the "hottest" limited-edition items include Louisville Slugger autographed bats and baseball jerseys. Ken Goldin of Score Board says 75% of 2,131 bats are sold, while Ad Magic's Marty Goodman has sold 800 of 1,000 jerseys. Many of Ripken's licensing companies will donate some proceeds to charity (USA TODAY, 9/11). The Baltimore SUN sold about 387,000 additional copies of Wednesday's and Thursday's papers (Baltimore SUN, 9/9).