SBD/11/Sponsorships Advertising Marketing

RUMORS STILL FLY ON COBRA GOLF TAKEOVER

     Stock in Cobra Golf jumped 4 3/8 on Friday to 36 7/8 as
rumors hit that "the premium golf club maker"  would be acquired
by American Brands Inc. for about $480M, according to the N.Y.
POST.  CNBC financial correspondent Dan Dorfman reported that "an
American Brands-Cobra deal is near.  It's a good fit. ... Cobra
insiders, who own about 40 percent of the stock are willing
sellers."  Analysts say an offer would likely range from $40-46 a
share.  A combination "does make sense," according to the N.Y.
POST.  An acquisition of Cobra would build on American Brands'
"already strong" Titleist and FootJoy brands (N.Y. POST, 9/9).
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