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SBD/11/Sponsorships Advertising Marketing
JCPENNEY FORCED TO FLY IN JAGUARS MERCHANDISE TO MEET DEMAND
Published September 11, 1995
Sales of Jaguars merchandise are so "phenomenal" in the Jacksonville area that JCPenney has had to fly in new product, according to Earl Daniels of the FLORIDA TIMES- UNION. During the three weeks after the Hall of Fame Game on July 29, the "combined four area stores racked up Jaguars sales that were 90 percent above last year's," according to NFL Properties Senior Marketing Manager Jack Fitzgibbons. Fitzgibbons: "They are improving from a pretty good number, not zero revenue." JCPenney officials say that sales of Jaguars merchandise in area stores is "double the amount of Panther garb sold in JCPenney stores in the Charlotte area." A recent JCPenney sweepstakes resulted in a 23% increase in Jags sales (FLORIDA TIMES UNION, 9/9). ON THE PATH OF FAKE MERCHANDISE: Investigators with NFL Properties were in St. Louis this weekend to put the kibosh on the sale of unauthorized or counterfeit merchandise. NFL Propoerties spokesperson Brian McCarthy said the Rams have jumped from the bottom third in merchandise sales to the top 12, based on figures through June. A full-page ad ran in Friday's ST. LOUIS POST-DISPATCH warning of "fake" merchandise (Lorraine Kee, ST. LOUIS POST-DISPATCH, 9/10).