Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
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The name of Candlestick Park was officially changed to 3Com Park this weekend in a move that sees the company become the first high-tech company to sponsor a pro sports stadium in the U.S. Among expected changes: the addition of information kiosks to allow sports fans free access to the Internet, and a transformed press box that will use the latest "Internet access, multimedia and networking technologies." Sports writers will have on-line access to, among other things, media guides, game notes, players bios, and statistics (3Com Park). WHAT THEY'RE SAYING BY THE BAY: John Crumpacker writes: "There should be a grandfather clause to prevent such a thing from happening" (S.F. EXAMINER, 9/9). SAN JOSE MERCURY NEWS Exec Sports Editor David Topps notes that his paper will continue to "use the name readers use" -- Candlestick Park (SAN JOSE MERCURY NEWS, 9/10).
Oakland County Executive L. Brooks Patterson is ready to "go on the offensive" to keep the Lions in Pontiac and out of downtown Detroit, according to CRAIN'S DETROIT BUSINESS. Patterson wants immediate action, as he notes Wayne County has "joined" Detroit's bid. He thinks the team will move unless Oakland County can come up with a package to help "cash-strapped" Pontiac renegotiate the team's lease (David Barkholz, CRAIN'S DETROIT BUSINESS, 9/4-19 issue). CFL IN DETROIT? Entrepreneur Bernie Glieberman is paying close attention to the Tigers' efforts to get a new stadium, as he holds the CFL rights to Detroit and should the Tigers move, he would like to put a CFL franchise in Tiger Stadium (Jon Pepper, DETROIT NEWS, 9/10).
In Milwaukee, James Causey profiles the phenomena of corporate sponsorships of stadiums and arenas. Causey: If their new stadium is built, the Milwaukee Brewers will play in Put- Your-Advertisment-Here Field" (MILWAUKEE JOURNAL SENTINEL, 9/9)....In Sunday's PHILADELPHIA INQUIRER, James O'Neill writes, "The [state of NJ's] decision to rename the Byrne Meadowlands Arena is part of a growing trend among cash-strapped governments to raise extra revenue without raising taxes" (PHILADELPHIA INQUIRER, 9/10)....Jeff Borden examines PSLs in CRAIN'S CHICAGO BUSINESS noting that they could prove to be "valuable assets" to Bears fans. Seat options used to build Texas Stadium in Dallas, sold for $1,000 in '68, are now going for $15,000. Borden notes a comparable investment in Standard & Poor's 500 index stocks in '68 would only yield $13,679 (CRAIN'S CHICAGO BUSINESS, 9/11)....The MCI Center ran a quarter-page ad in Sunday's WASHINGTON POST urging businesses to purchase corporate seating plans (WASHINGTON POST, 9/10).