SBD/1/The Back Of The Book

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  • ESPN CHILTON SPORTS POLL: WHO'S YOUR FAVORITE ATHLETE?

         The ESPN Chilton Sports Poll surveyed 1,004 U.S. residents
    (age 12+) from July 4-July 31 and asked them to rate their
    favorite male and female athletes.
         FAVORITE MALE ATHLETES        FAVORITE FEMALE ATHLETES
         Michael Jordan      12.3%     Steffi Graf              10.0%
         Joe Montana          3.2      Kristi Yamaguchi          7.1
         Troy Aikman          2.0      Nancy Kerrigan            6.4
         Shaquille O'Neal     1.8      Jackie Joyner-Kersee      4.1
         Emmitt Smith         1.6      Martina Navratilova       2.6
         Dale Earnhardt       1.6      Gabriela Sabatini         2.6
         Hakeem Olajuwon      1.4      Nancy Lopez               1.4
         Jack Nicklaus        1.3      Florence Griffith-Joyner  1.3
         Steve Young          1.1      Chris Evert               1.2
         Charles Barkley      1.0      Monica Seles              1.2
    

    Print | Tags: ESPN, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  24 1/2   +3/8  24 1/4  24 1/2  19 3/4    4600
    Cobra Golf     CBRA 34 3/8   +3/8  34      41 1/2  20      250000
    Converse       CVE   6       -1/8   6      12 5/8   5 3/8   42400
    Callaway Golf  ELY  15 1/2   +1/4  15 3/8  20 1/8  11 1/4 1097200
    Fila           FLH  33 1/2   -1/2  33 3/4  34 1/2  14 3/4   14600
    Sport Supply   GYM  12 3/8   -1/2  12 7/8  16 5/8   9 1/4   18100
    L.A. Gear      LA    2 5/8     0    2 5/8   8 1/4   2 1/8  140300
    Nike           NKE  92 5/8 -1 7/8  94 3/4  96 3/4  58 1/8  198500
    Rawlings       RAWL  9 3/8   -1/8   9 3/8  14 3/4   7 1/2   23900
    Reebok         RBK  35 1/2   +1/2  34 7/8  40 1/4  31 1/8  473600
    Russell Athl.  RML  27 1/2   -1/2  27 3/4  32 5/8  26 1/2   12700
    Sportmart      SPMT  9 3/4   +1/2   9 3/4  19       7 3/4   34100
    Starter        STA   7 1/8   +3/8   6 3/4  11 1/2   6 1/4   71000
    Topps          TOPP  6       +1/4   5 3/4   7 1/4   4 1/8   56100
    Sports Auth.   TSA  27 3/8   -1/8  27 1/2  30 1/4  16 1/4   80200
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  Major League Baseball attendance through August 30.
           HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
    TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
    ATL     58   35,513   2,059,759    47,023   2,539,240     -  24%
    CHI     52   27,859   1,448,643    31,634   1,644,966     -  12%
    CIN     57   26,057   1,485,272    31,571   1,799,534     -  17%
    COL^    59   46,879   2,765,858    58,634   3,283,483     -  20%
    FLA     54   24,207   1,307,196    33,046   1,784,508     -  27%
    HOU     55   19,439   1,069,119    26,861   1,477,345     -  28%
    LA      54   37,793   2,040,803    41,373   2,234,172     -   8%
    MTL     59   19,236   1,134,909    24,501   1,249,576     -  21%
    NYM     60   18,331   1,099,841    21,759   1,131,471     -  16%
    PHI     59   29,993   1,769,580    39,500   2,290,971     -  24%
    PIT     56   13,574     760,156    20,593   1,153,215     -  34%
    SD      55   14,432     793,784    16,528     909,067     -  13%
    SF      58   17,381   1,008,085    28,828   1,672,034     -  40%
    STL     57   24,953   1,422,324    34,462   1,860,940     -  28%
    ^  Colorado is playing to a higher capacity at a smaller stadium.
    AL    HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
    TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
    BALT    55   42,588   2,342,366    46,952   2,535,406     -   9%
    BOS     57   30,220   1,722,513    28,944   1,649,832     +   4%
    CAL     57   23,662   1,348,732    24,018   1,369,042     -   1%
    CHI     54   23,547   1,271,541    32,023   1,697,198     -  26%
    CLE     56   39,597   2,217,437    39,121   1,995,174     +   1%
    DET     57   17,172     978,787    20,941   1,172,702     -  18%
    KC      56   18,255   1,022,306    24,538   1,374,153     -  26%
    MIL     57   15,790     900,048    22,688   1,247,823     -  30%
    MIN     59   15,442     911,099    23,704   1,398,565     -  35%
    NYY     54   22,244   1,273,171    28,676   1,548,530     -  18%
    OAK     59   16,978   1,001,677    22,216   1,244,094     -  24%
    SEA     57   24,913   1,109,158    24,906   1,070,978     -  22%
    TEX     56   28,588   1,600,921    40,443   2,264,828     -  29%
    TOR     57   39,585   2,256,346    48,634   2,772,127     -  19%
    

    Print | Tags: The Back of the Book
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