SBD/1/Sponsorships Advertising Marketing

SPALDING SIGNS ON TO SPONSOR CANADIAN ATHLETES

     Spalding announced they have signed a long-term deal with
the Canadian College Athletic Association (CCAA) to become
official sponsor of the organization's volleyball and basketball
championships.  Spalding Canada will be title sponsor of the
CCAA's National Volleyball and Basketball Championships -- both
men's and women's -- '95-98.  Spalding will also provide the
official balls (Spalding).
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