SBD/1/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     NFL Properties President Sara Levinson on the state of the
league:  "We have labor rest.  If I were a sponsor, I'd be
reluctant to put all my eggs in any sport where there might not
be a season." ... Gallo Wine runs "its first national sports
promotion," when it plugs Bartles & Jaymes wine coolers with the
NFL (USA TODAY, 9/1)....THE SPORTING NEWS gives "High Fives" to
three teams: The Orioles and Phillies for raising money to fight
neuromuscular disease's, including Lou Gehrig's disease, and Abe
Pollin for planning to change the name of the Bullets (TSN, 9/4
issue).....A set of t-shirts spotted at the Winston Cup race in
Bristol, TN: "Keep the Government out of Racing."  Driver Rusty
Wallace: "One thing they better realize [is] they're messing with
some real firecrackers down here.  These people are opinionated,
and they're tired of people screwing with them" (AP/DETROIT NEWS,
9/1)....USA TODAY's "Ad Track" features Coors Lights Rocky
Mountain themed ads.  The results show that Coors "is doing a
good job reaching its target audience while delivering a
likeable, effective campaign."  Coors is the No. 3 beer-maker in
the U.S. with 10% of the market (USA TODAY, 9/1)....Disney Chair
Michael Eisner and Anaheim Mayor Tom Daly will dedicate a new
dual ice facility on Wednesday.  in an on-ice ceremony with
Mighty Ducks players.  Disney ICE will be the new training
facility for the Ducks (Mighty Ducks)....Florida Citrus Sports
has named Frailey and Wilson to handle all advertising and
promotion for the '96 Olympic soccer events in Orlando.  The
account is estimated at $350,000 (AD WEEK, 8/28)....In a recent
ad for Playoff Trading Cards, the BRSG agency in Houston "agreed
the best way to sell the set was to show what the cards were
truly made of."  The .30 second ad shown nationally on Prime
shows close-ups of parts of a pig's anatomy with the voiceover:
'The training is over.  You'll do what was once thought
impossible. ... You will go where no pig has gone before.'  The
spot then has quick shots of a pig running across the football
field with the voiceover:  "Pigskin Previews.   The only football
cards made of real leather" (AD WEEK, 8/28). ....Sports Systems
Services Inc. announced their TeamFax service will provide pre-
game packages written and prepared by the athletic departments of
participating schools.  Call 1-800-210-TEAM to subscribe (Sports
Systems Services).
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