Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Hallmark's Keepsake Ornaments Include Pro Athletes Mara Thinks NFL Got It Right With Conduct Policy Browns WR's T-Shirt Angers Cleveland Police
SBD/1/Sponsorships Advertising Marketing
Published September 1, 1995
NFL Properties President Sara Levinson on the state of the league: "We have labor rest. If I were a sponsor, I'd be reluctant to put all my eggs in any sport where there might not be a season." ... Gallo Wine runs "its first national sports promotion," when it plugs Bartles & Jaymes wine coolers with the NFL (USA TODAY, 9/1)....THE SPORTING NEWS gives "High Fives" to three teams: The Orioles and Phillies for raising money to fight neuromuscular disease's, including Lou Gehrig's disease, and Abe Pollin for planning to change the name of the Bullets (TSN, 9/4 issue).....A set of t-shirts spotted at the Winston Cup race in Bristol, TN: "Keep the Government out of Racing." Driver Rusty Wallace: "One thing they better realize [is] they're messing with some real firecrackers down here. These people are opinionated, and they're tired of people screwing with them" (AP/DETROIT NEWS, 9/1)....USA TODAY's "Ad Track" features Coors Lights Rocky Mountain themed ads. The results show that Coors "is doing a good job reaching its target audience while delivering a likeable, effective campaign." Coors is the No. 3 beer-maker in the U.S. with 10% of the market (USA TODAY, 9/1)....Disney Chair Michael Eisner and Anaheim Mayor Tom Daly will dedicate a new dual ice facility on Wednesday. in an on-ice ceremony with Mighty Ducks players. Disney ICE will be the new training facility for the Ducks (Mighty Ducks)....Florida Citrus Sports has named Frailey and Wilson to handle all advertising and promotion for the '96 Olympic soccer events in Orlando. The account is estimated at $350,000 (AD WEEK, 8/28)....In a recent ad for Playoff Trading Cards, the BRSG agency in Houston "agreed the best way to sell the set was to show what the cards were truly made of." The .30 second ad shown nationally on Prime shows close-ups of parts of a pig's anatomy with the voiceover: 'The training is over. You'll do what was once thought impossible. ... You will go where no pig has gone before.' The spot then has quick shots of a pig running across the football field with the voiceover: "Pigskin Previews. The only football cards made of real leather" (AD WEEK, 8/28). ....Sports Systems Services Inc. announced their TeamFax service will provide pre- game packages written and prepared by the athletic departments of participating schools. Call 1-800-210-TEAM to subscribe (Sports Systems Services).