MLB Warns Yasiel Puig On Shoes Nike Goes With "Amarillo" For Michigan Color USA Hoops Photo Highlights Only Nike Nike, Under Armour Cleats Showcased At MLB ASG Berian At Center Of T&F Contract Debate Durant Could Impact Under Armour/Curry Knight Officially Retires As Nike Board Chair BMX Rider Enlists Sponsors For Video Series Serena Draws Praise For Wimbledon Outfit Nike's North American Profits Take Dip
SBD/1/Sponsorships Advertising Marketing
2,125 DOWN, 6 TO GO: MORE NEWS ON STREAKING RIPKEN
Published September 1, 1995
The "hoopla" over Cal Ripken breaking Lou Gehrig's streak for consecutive games played is "also renewing interest" in Gehrig, according to Stuart Elliot in today's N.Y. TIMES. Darci Ross, Senior VP/Sports Division for CMG Worldwide, who has Gehrig's licensing rights and works for his estate, calls it a "win-win situation." CMG Worldwide is developing Ripken-Gehrig projects for companies such as Nike, who will hand out trading cards during the record-breaking game September 6. CMG Worldwide is also working with the Tufton Group, which represents Ripken. George Pollack, executor of the Eleanor Gehrig estate, said that annual gross royalties for licensing of Gehrig's likeness, which ranged from $4,000-30,000 before Ripken closed in on the record, now exceed $100,000 (N.Y. TIMES, 9/1). MOO: The Mid-Atlantic Milk Marketing Assoc. will have billboards congratulating their spokesperson, Ripken, as he approaches The Streak. One billboard unveiled today will show a field of cows with the message: "Good luck, Cal, from the guys in the field" (AD WEEK, 8/28 issue). HE'S EVERYWHERE: TriStar Pictures has named Ripken as a technical consultant for their upcoming project called "The Fan." The story is about a sports fanatic who stalks his favorite player when the athlete falls into a career slump. Producer Wendy Finerman: "Cal's incredible career makes him uniquely suited to advise us on the rigors and pressures faced by today's star athletes" (AD AGE ONLINE, 9/1).