Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
ACOG announced more than 326,000 people have ordered tickets to the '96 Games. In Atlanta, Melissa Turner writes those numbers "far" exceed Olympic organizers expectations and breaks "all records previously set" by the '84 L.A. Games. Orders averaged $1,100 for 17 tickets, but ACOG will have to refund some money once ticket confirmations go out this month and people "find out what they've won -- and lost -- in the ticket lottery." ACOG has budgeted $290M from ticket sales. Turner writes the committee may "recapture much of the refunded money in a new surge of orders expected to begin once spectators get their ticket confirmations on September 22" (ATLANTA CONSTITUTION, 9/1).