ST. LOUIS DOME CLEARED FOR TAKE OFF WITH TWA

     TWA's naming rights deal for the new St. Louis dome was made
official yesterday when it was announced that it will now be
called the Trans World Dome.  In addition to its name being used
in promotions, event advertising and signage, TWA plans to launch
a promotion called "Touchdown TWA" which will highlight the
airline's destinations and award free tickets after the first
Rams touchdown at every game.  The airline also becomes the
official airline of the Rams, and one of its aircraft will be
painted in Rams colors (TWA).  Terms of the deal are for $1.3M a
year for 20 years with an option for renewal (WASHINGTON POST,
9/1).