SBD/8/Sports Media

THE NFL ON THE RADIO DIAL: TODAY THE AFC

     THE SPORTS BUSINESS DAILY surveyed each NFL team and their
radio broadcast partners for the '95-96 season.  Listed below are
the AFC flagship station(s), # of stations in the network and a
partial list of key sponsors. (^ = other stations still under
negotiation.)  Later this week look for the NFC.
  FLAGSHIPSIZE OF
TEAM   STATION   NETWORK KEY SPONSORS
BUF    WBEN-AM  20     Sears, Western NY Dodge Dealers, Midas,
Nationwide Insurance, Mobil, True Value;
CIN    WCKY-AM        27      Budweiser, State Farm, True
       WLW-AM       Value, Chrysler/Plymouth, Dodge,
Oscar Meyer, Revco, OH Lottery;
CLE   WKNR-AM       43-50Revco, Sherwin Williams, Chevrolet;
  WDOK-FMContinental, GTE Mobil Net, Toyota,
DEN   KOA-AM     41 Ford, Nissan, Boston Market,
Continental, Gatorade, Pizza Hut,
Budweiser, Dodge, True Value;
HOU    KTRH-AM        38      Southwest Air, Sears Brand Central,
State Farm, GTE Mobil Net, Dodge;
IND    WIBC-AM       ^27Target, Dodge, Ford, Sony, Wal
                         Mart, Coca-Cola, RCA, Revco,
                  Frito Lay, GTE, Shell, Sears;
JAX    WOKV-AM        31Budweiser, First Union, Ford,
Continental, Amtrak, Nationwide;
KC     KCFX-FM        78A-B, Sprint, Ford, Southwest Air;
OAK    KSAN-FM        38Miller, Budweiser, Coors, Chrysler,
Jeep/Eagle, Dodge, Bank of America,
Great Western, Wells Fargo;
MIA   WIOD-AM        24Great Western, Sears Brand Central,
       WCMQ-AM           Health South, True Value;
NE  WBCN-FM        46Citizen's Bank, Bank of Boston, Ocean Spray,
Boston Globe/Herald, Staples, Sony, True Value, Ford;
NYJ    WFAN-AM         0Nobody Beats the Wiz, Hess, USAir,
NY Lottery, Nationwide Ins, Amtrak;
PIT    WTAE-AM        38Ford, Budweiser, True Value, Coca-Cola,
McDonald's, Starter, Frito-Lay, PA Lottery, Subaru, Toyota;
SD     XTRA-AM        10Miller, Great Western, Sears, True
Value, McDonald's, Southwest Air;
SEA    KIRO-AM        50GTE, A-B, Southwest Air, BP Service
                         Stations, True Value, AT&T.
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