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PRIME SPORTS MERCHANDISING ACQUIRES RETAIL STORES
Published August 8, 1995
Prime Sports Merchandising, a subsidiary of Liberty Sports, Inc. announced the acquisition of Fan Fair Corp. and Merle Harmon Enterprise, Inc. The deal includes 15 owned and operated sports apparel retail stores, as well as 60 stores within the Merle Harmon Fan Fair franchise system. The stores primarily carry licensed apparel of pro and college sports teams. Prime Sports plans to regionalize inventory of the 75 new stores; however, no decision has been made regarding a name change. William Craig, VP of Liberty Sports: "In the sports merchandising world, our edge is Liberty's tight association with over 40 professional teams, in addition to the promotional clout of our regional sports networks." The corporate headquarters will move from Milwaukee to Pittsburgh (Liberty Sports).