SBD/8/Sports Media

PRIME SPORTS MERCHANDISING ACQUIRES RETAIL STORES

     Prime Sports Merchandising, a subsidiary of Liberty Sports,
Inc. announced the acquisition of Fan Fair Corp. and Merle Harmon
Enterprise, Inc.  The deal includes 15 owned and operated sports
apparel retail stores, as well as 60 stores within the Merle
Harmon Fan Fair franchise system.  The stores primarily carry
licensed apparel of pro and college sports teams.  Prime Sports
plans to regionalize inventory of the 75 new stores; however, no
decision has been made regarding a name change.  William Craig,
VP of Liberty Sports: "In the sports merchandising world, our
edge is Liberty's tight association with over 40 professional
teams, in addition to the promotional clout of our regional
sports networks."   The corporate headquarters will move from
Milwaukee to Pittsburgh (Liberty Sports).
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Cablevision, New York Liberty, Media

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