SBD/8/Sports Media


     Sports Media Inc. said they will record a profit for the
first time in four years, citing new methods of distributing its
sports team yearbooks.  Sports Media President James Mason said
he would be "disappointed if revenues don't at least double" from
last year, when the company reported revenue of $2.5M (Dow Jones
News, 8/8)....InterSport Television's "American Sportswomen"
hosted by Mary Lou Retton, begins airing in national syndication
Aug. 12-27 with a four-part program that will highlight, among
others, NFL Properties President Sara Levinson, and Bullets
President Susan O'Malley (GOULD MEDIA SERVICES)....NBC President
Robert Wright said Ted Turner "was likely studying a competing"
offer to Westinghouse Elec. Co's $5.4B offer to buy CBS.  Wright:
"They know exactly what they have to do to overbid Westinghouse"
(Michael Connor, REUTER/DAILY VARIETY, 8/8)....In Boston, Jack
Craig reports the Patriots/Lions game on Friday night drew a 14.2
rating which "fell below estimates of Patriot management" but
faced competition from a 7.7 rated Red Sox telecast.  On Sunday,
the Sox did a 9.7 rating on ESPN despite the fact that only 70%
of the region's homes have access to the channel. Craig: "Pennant
(division) fever does grip the Hub" (BOSTON GLOBE, 8/8)....In New
York, the Yankees drew a "whopping" 6.9 rating on WPIX-Ch 11.
Since May, Channel 11's ratings have gone up every month (N.Y.
POST, 8/8)....CBS Sports will feature a special on Andre Agassi
and Pete Sampras on the eve the U.S. Open Championships called
"Pete and Andre's Guerilla Tennis."  It will air August 27 (CBS
Sports)....SI's first ever "College Football Annual" hits
newsstands on August 10 nationwide.  The issue will have 12
regional covers (SI).
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