SBD/7/Franchises

EXECUTIVES ANNOUNCED FOR BULLETS/CAPS REORGANIZATION

     With the formation of Washington Sports to oversee all
aspects of sales, communications and community relations for the
Bullets and Capitals, Bullets and Capitals Owner Abe Pollin as
expected appointed Susan O'Malley President of Washington Sports
and Wes Unseld Exec VP.  Others assigned dual roles with both
teams through Washington Sports include VP Community Relations
and Game Operations Judy Holland, VP of Sales Rick Moreland, VP
of Communications Matt Williams, and Exec Dir of Customer Service
Rhonda Ballute (CAPITALS).
     CAPS CRY FOUL: Richard Justice writes in the WASHINGTON POST
that with the changes, several Capitals employees either lost
their jobs or had their responsibilities "dramatically reduced."
According to one former employee, the Bullets ran up attendance
figures by padding their numbers and selling hundreds of heavily
discounted tickets.  The employee said, "The Capitals had higher
gross ticket revenues than the Bullets, and we're the ones who've
done a poor job?"  Capitals GM David Poile admitted "When you
make so many changes, there'll be some growing pains" (WASHINGTON
POST, 8/5).
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Franchises, Washington Capitals

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