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GMC TRUCK EXTENDS PROMOTIONAL CONTRACT WITH GRANT HILL
Published August 4, 1995
GMC Truck and '95 NBA Rookie of the Year Grant Hill have reached an agreement on an extension of their multi-year promotional contract after only eight months. In a deal negotiated by Advantage Int'l for GMC Truck, Hill will continue to be featured in national television and print advertising for GMC Truck, represent the company through personal appearances, and endorse GMC Truck's brands and its many divisional offerings. GMC will also be looking to capitalize on the '96 Olympics, as GMC Truck is the official domestic truck sponsor, and Hill is a member of Dream Team III (Advantage Int'l).