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SBD/4/Sponsorships Advertising Marketing
DOMINO'S BRINGS FOUR FOOTBALL-CRAZY GUYS INTO YOUR HOME
Published August 4, 1995
Domino's Pizza on Sunday introduces their "latest pitchmen, 'Gus and the Guys,'" according to Melanie Wells of USA TODAY. The four "football-crazed guys" is part of Domino's $20M sponsorship of the NFL Live Halftime Report on NBC. The spots will run Sunday's on NBC and on Saturday afternoon's during ABC's College Football telecasts. The campaign "is part of Domino's effort to protect its delivery franchise" from rivals Pizza Hut and Little Caesar's (USA TODAY, 8/4).