SBD/4/Sponsorships Advertising Marketing

DOMINO'S BRINGS FOUR FOOTBALL-CRAZY GUYS INTO YOUR HOME

     Domino's Pizza on Sunday introduces their "latest pitchmen,
'Gus and the Guys,'" according to Melanie Wells of USA TODAY.
The four "football-crazed guys" is part of Domino's $20M
sponsorship of the NFL Live Halftime Report on NBC.  The spots
will run Sunday's on NBC and on Saturday afternoon's during ABC's
College Football telecasts.  The campaign  "is part of Domino's
effort to protect its delivery franchise" from rivals Pizza Hut
and Little Caesar's (USA TODAY, 8/4).
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ABC, NBC, NFL, Walt Disney

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