Bengals, County Reach Stadium Upgrades Deal Bettman Praises Shanahan's League Office Work Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure James, Heat Top NBA Jersey Sales Sources: Islanders Draw New Suitors Colts To Remain With Irsays Long Term Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Crosby Reclaims Top-Selling NHL Jersey
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SBD/30/Sponsorships Advertising Marketing
Published August 30, 1995
The Cotton Bowl Classic is seeking four presenting sponsors to share billing during its New Year's Day college football game, according to AD AGE. Integrated media packages are available for less than $1M each for the event, which is broadcast on CBS. Liberty Sports in New York handles the package -- call (212) 376- 4601 (AD AGE, 8/28). ....Daytona USA, the new motorsport-themed amusement park opening next summer, is "talking to seven shops about its estimated $1 million account" (AD WEEK, 8/21 issue)....49ers QB Steve Young will be among the next group of celebrities to wear a milk mustache in ads for the National Fluid Milk Processor Promotion Board. The ads will debut in September magazines (AD AGE ONLINE, 8/30)....Ranger Mark Messier has joined Topps as a spokesperson for Topps Hockey. Topps' Series One Set will be released in October (Topps)....Today kicks off inaugural week activities in Jacksonville for Jaguar fans with the NFL Experience at the Prime Osborne Convention Center (Jaguars)....Airwalk Footwear, a snowboard boat and skateboard shoe marketer based in Altoona, PA, paid $50,000 for title sponsorship of "Board Aid 1995" which was broadcast on MTV. "Board Aid," a snowboarding-plus-music event that attracts a youth-oriented audience, is set again for next spring in Big Bear, CA (AD AGE, 8/28 issue)....Eric Lindros will wear uniforms from each Philly pro team in an ad for Modell's Sporting Goods. The theme is "Mo than just hockey" (PHILADELPHIA DAILY NEWS, 8/29)....GQ's Martin Porter reviews the "best and most addictive" sports video games in this month's issue. Among the highlights: NFL Quarterback Club from Acclaim Entertainment, ESPN Baseball Tonight from Sony Imagesoft, Sega's NHL All-Star Hockey, and Acclaim's NBA Jam Tour (GQ, 9/95 issue)....Getty Petroleum Co. will sponsor a fall football promo featuring mini footballs produced by Citation Company. Schools involved include Miami, Penn State, Rutgers, Boston College, and Syracuse (Licensing Resource Group)....Plans for a new casino by Hollywood Park in Pompana and Santa Anita could be in jeopardy by a CA state moratorim on card club referendums (L.A. BUSINESS JOURNAL, 8/20 issue).