SBD/30/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Cotton Bowl Classic is seeking four presenting sponsors
to share billing during its New Year's Day college football game,
according to AD AGE.  Integrated media packages are available for
less than $1M each for the event, which is broadcast on CBS.
Liberty Sports in New York handles the package -- call (212) 376-
4601 (AD AGE, 8/28). ....Daytona USA, the new motorsport-themed
amusement park opening next summer, is "talking to seven shops
about its estimated $1 million account" (AD WEEK, 8/21
issue)....49ers QB Steve Young will be among the next group of
celebrities to wear a milk mustache in ads for the National Fluid
Milk Processor Promotion Board.  The ads will debut in September
magazines (AD AGE ONLINE, 8/30)....Ranger Mark Messier has joined
Topps as a spokesperson for Topps Hockey.  Topps' Series One Set
will be released in October (Topps)....Today kicks off inaugural
week activities in Jacksonville for Jaguar fans with the NFL
Experience at the Prime Osborne Convention Center
(Jaguars)....Airwalk Footwear, a snowboard boat and skateboard
shoe marketer based in Altoona, PA, paid $50,000 for title
sponsorship of "Board Aid 1995" which was broadcast on MTV.
"Board Aid," a snowboarding-plus-music event that attracts a
youth-oriented audience, is set again for next spring in Big
Bear, CA (AD AGE, 8/28 issue)....Eric Lindros will wear uniforms
from each Philly pro team in an ad for Modell's Sporting Goods.
The theme is "Mo than just hockey" (PHILADELPHIA DAILY NEWS,
8/29)....GQ's Martin Porter reviews the "best and most addictive"
sports video games in this month's issue.  Among the highlights:
NFL Quarterback Club from Acclaim Entertainment, ESPN Baseball
Tonight from Sony Imagesoft, Sega's NHL All-Star Hockey, and
Acclaim's NBA Jam Tour (GQ, 9/95 issue)....Getty Petroleum Co.
will sponsor a fall football promo featuring mini footballs
produced by Citation Company.  Schools involved include Miami,
Penn State, Rutgers, Boston College, and Syracuse (Licensing
Resource Group)....Plans for a new casino by Hollywood Park in
Pompana and Santa Anita could be in jeopardy by a CA state
moratorim on card club referendums (L.A. BUSINESS JOURNAL, 8/20
issue).
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