SBD/3/Sports Media


     The Sabres have announced a multi-year agreement in
principle with two new radio stations to carry the team's games
starting in '95-96, WWKB-AM and CJRN-AM.  WWKB will be the most
powerful station the Sabres have ever had, with 50,000 kilowatts,
while CJRN (based in Niagara Falls) will give the team marketing
reach into Canada.  The Sabres will also bring responsibility for
production in-house under Jennifer Smith, Dir of Broadcasting
(Sabres)....The CFL Argonauts unveiled their new Web site
yesterday, CRUNCH.NET.  Address: (Argonauts).... Sports Media
Inc., the New York-based publisher of sports yearbooks and other
materials, has announced the signing of a letter of intent to
provide Grolier Publishing with a variety of team and league
books, annuals and encyclopedias for hardcover and paperback
distribution (Sports Media).... Prime has announced a three-year
agreement with Conference USA to carry a selection of the
conference's regular- and post-season basketball games
(Prime)....MCI and News Corp. are expected to announce a plan to
combine News Corp.'s Delphi service with MCI's internetMCI -- the
first effort  in their $2B joint venture (AD AGE ONLINE,
8/3)....The Pepsi-Coke dispute during TSN broadcasts of Blue Jays
games could be driven in part by Pepsi's "generous contract" with
the cable channel.  TSN has refused to show a behind-the-plate
Coke sign during Jays home broadcasts.  The GLOBE & MAIL reports
that Pepsi paid C$5.7M for exclusive rights to the Jays on TSN,
which one Toronto exec calls "way too much" for a channel that
reaches only 2% of Canada's viewing audience (William Houston,
Toronto GLOBE & MAIL, 8/3).
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