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Published August 3, 1995
The Sabres have announced a multi-year agreement in principle with two new radio stations to carry the team's games starting in '95-96, WWKB-AM and CJRN-AM. WWKB will be the most powerful station the Sabres have ever had, with 50,000 kilowatts, while CJRN (based in Niagara Falls) will give the team marketing reach into Canada. The Sabres will also bring responsibility for production in-house under Jennifer Smith, Dir of Broadcasting (Sabres)....The CFL Argonauts unveiled their new Web site yesterday, CRUNCH.NET. Address: http://www.argonauts.on.ca/argos (Argonauts).... Sports Media Inc., the New York-based publisher of sports yearbooks and other materials, has announced the signing of a letter of intent to provide Grolier Publishing with a variety of team and league books, annuals and encyclopedias for hardcover and paperback distribution (Sports Media).... Prime has announced a three-year agreement with Conference USA to carry a selection of the conference's regular- and post-season basketball games (Prime)....MCI and News Corp. are expected to announce a plan to combine News Corp.'s Delphi service with MCI's internetMCI -- the first effort in their $2B joint venture (AD AGE ONLINE, 8/3)....The Pepsi-Coke dispute during TSN broadcasts of Blue Jays games could be driven in part by Pepsi's "generous contract" with the cable channel. TSN has refused to show a behind-the-plate Coke sign during Jays home broadcasts. The GLOBE & MAIL reports that Pepsi paid C$5.7M for exclusive rights to the Jays on TSN, which one Toronto exec calls "way too much" for a channel that reaches only 2% of Canada's viewing audience (William Houston, Toronto GLOBE & MAIL, 8/3).