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"ARE WE GONNA WIN?! ARE WE?!" SPORTOS ON THE TALK CIRCUIT
Published August 3, 1995
The profitable trade of sports celebrities on the business- lecture circuit is examined by Donald Katz in this week's SPORTS ILLUSTRATED. From TERRY BRADSHAW to RICK PITINO "almost all of the hot-ticket jocks working the upper tier of the corporate- inspiration circuit ($20,000-plus per speech) proffer canned axioms and truisms that at once delineate and dilute the common complexities of work and play, and most of the speakers insert some kind of acronym near the cresendo of a motivational address." Featured are examoles of the style and substance from MIKE DITKA, LOU HOLTZ and PAT RILEY. Katz reports that there are 300 agencies "jockeying to book the 200 most capable sports speakers," with a "hefty 20% to 33% of the quoted fees going to the agents." Although "most speakers remain indepenent," these agencies, such as the Washington Sports Bureau, take on promotional costs, paperwork, and help speakers develop their skills at the podium (SI, 8/7 issue).