SBD/3/Sports Industrialists

"ARE WE GONNA WIN?! ARE WE?!" SPORTOS ON THE TALK CIRCUIT

     The profitable trade of sports celebrities on the business-
lecture circuit is examined by Donald Katz in this week's SPORTS
ILLUSTRATED.  From TERRY BRADSHAW to RICK PITINO "almost all of
the hot-ticket jocks working the upper tier of the corporate-
inspiration circuit ($20,000-plus per speech) proffer canned
axioms and truisms that at once delineate and dilute the common
complexities of work and play, and most of the speakers insert
some kind of acronym near the cresendo of a motivational
address."  Featured are examoles of the style and substance from
MIKE DITKA, LOU HOLTZ and PAT RILEY.  Katz reports that there are
300 agencies "jockeying to book the 200 most capable sports
speakers," with a "hefty 20% to 33% of the quoted fees going to
the agents."  Although "most speakers remain indepenent," these
agencies, such as the Washington Sports Bureau, take on
promotional costs, paperwork, and help speakers develop their
skills at the podium (SI, 8/7 issue).
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