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BLAZERS OPT NOT TO SELL NAMING RIGHTS FOR ROSE GARDEN

     "Bucking a league-wide trend," Blazers CEO Marshall Glickman
and Trail Blazers Inc. have opted not to sell the naming rights
to the Rose Garden, according to Jeff Manning of the Portland
OREGONIAN.  Glickman:  "It didn't seem like the Portland thing to
do."  Glickman "had to convince" team owner Paul Allen and the
financiers of the arena that his organization "can replace the
millions of dollars" the team will forego without a corporate
sponsorship.  Instead, in each of the arena's four corners will
stand 23-foot-tall multimedia advertising towers ("totems") which
will contain scoreboards, 32-inch TV monitors and a "feast of
high-tech, high-glitz advertising."  The Blazers have already
sold two of the towers to Coca-Cola and Panasonic, and are
looking for "big name tenants" for the other two.  The Panasonic
totem will feature video games from 3DO, with "talk" of virtual
reality technology in some of the displays.  Glickman would not
say how much companies are paying for the towers, but according
to TEAM MARKETING REPORT, Coca-Cola and Panasonic have agreed to
pay $395,000 a year for 10 years.  Incremental 10% increases are
scheduled for the 4th and 7th years of the agreement.  Glickman
would not name any potential candidates for the remaining two
totems, saying only the Blazers are "targeting communications
companies and the auto industry" (Portland OREGONIAN, 8/2).
     LACE 'EM UP:  Paul Allen may be close to deciding whether he
wants an NHL team to play in the new Rose Garden, according to
today's OREGONIAN.  Glickman and J. Isaac, Oregon Arena
VP/Business Affairs, recently met with NHL teams to gather "vital
financial information."  Glickman: "We're completing the last 25%
of our due diligence."  NHL owners "might consider" taking
expansion applications in September.  Oregon Arena officials have
also "taken notice" of the "icy fan response" of an IHL team in
Portland.  Glickman: "The feedback was, since we already have the
[WHL] Winter Hawks, why bother with the IHL?"  Arena officials
are hopeful the OR Liquor Control Commission will ease drinking
restrictions at the arena (Steve Brandon, OREGONIAN, 8/3).
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