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BLAZERS OPT NOT TO SELL NAMING RIGHTS FOR ROSE GARDEN
Published August 3, 1995
"Bucking a league-wide trend," Blazers CEO Marshall Glickman and Trail Blazers Inc. have opted not to sell the naming rights to the Rose Garden, according to Jeff Manning of the Portland OREGONIAN. Glickman: "It didn't seem like the Portland thing to do." Glickman "had to convince" team owner Paul Allen and the financiers of the arena that his organization "can replace the millions of dollars" the team will forego without a corporate sponsorship. Instead, in each of the arena's four corners will stand 23-foot-tall multimedia advertising towers ("totems") which will contain scoreboards, 32-inch TV monitors and a "feast of high-tech, high-glitz advertising." The Blazers have already sold two of the towers to Coca-Cola and Panasonic, and are looking for "big name tenants" for the other two. The Panasonic totem will feature video games from 3DO, with "talk" of virtual reality technology in some of the displays. Glickman would not say how much companies are paying for the towers, but according to TEAM MARKETING REPORT, Coca-Cola and Panasonic have agreed to pay $395,000 a year for 10 years. Incremental 10% increases are scheduled for the 4th and 7th years of the agreement. Glickman would not name any potential candidates for the remaining two totems, saying only the Blazers are "targeting communications companies and the auto industry" (Portland OREGONIAN, 8/2). LACE 'EM UP: Paul Allen may be close to deciding whether he wants an NHL team to play in the new Rose Garden, according to today's OREGONIAN. Glickman and J. Isaac, Oregon Arena VP/Business Affairs, recently met with NHL teams to gather "vital financial information." Glickman: "We're completing the last 25% of our due diligence." NHL owners "might consider" taking expansion applications in September. Oregon Arena officials have also "taken notice" of the "icy fan response" of an IHL team in Portland. Glickman: "The feedback was, since we already have the [WHL] Winter Hawks, why bother with the IHL?" Arena officials are hopeful the OR Liquor Control Commission will ease drinking restrictions at the arena (Steve Brandon, OREGONIAN, 8/3).