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OLYMPIC NOTES: CAN PLANNERS SELL $1B IN ATLANTA MERCHANDISE?
Published August 29, 1995
Although ACOG officials report that sales of merchandise bearing the Atlanta '96 logo are ahead of schedule, Jeff Kunerth reports that "response has been less than overwhelming" in Orlando. Stores featuring Olympic merchandise in Central FL report that demand has been strong among tourists, but many regular consumers feel it is still too early to buck up for '96- themed goods (ORLANDO SENTINEL, 8/27)....Yesterday's WASHINGTON POST featured a front-page story on Atlanta's struggle to combine "teamwork, racial harmony and cooperation" to overcome the "negative aspects of the South's past" (WASHINGTON POST, 8/28)....Amtrak is looking for a corporate sponsor to fund passenger train service from Nashville to Atlanta during the Games. Raleigh-Durham and Birmingham are also considering Olympic train service (Nashville TENNESSEAN, 8/24)....KDD has been named a gold sponsor for the '98 Nagano Games. In exchange for sponsor privileges, KDD will provide its services in creating a network for the transmission of TV and radio signals in Nagano (NAGANO OLYMPIC NEWS, 8/95 issue).... Holiday Inn, an Official Hotel Sponsor for the '96 Games, has named Clarion Performance Properties as sports marketing agency for its Olympic sponsorship activities. Clarion will create a series of local and merchandising opportunities for Holiday Inn connected with the Olympic Torch Relay and other aspects of the Games (Clarion)....Izzy, the official mascot of the '96 Games, is headed for an extended road trip. The mascot will make daily trips to nine Anheuser-Busch theme parks, as part of A-B's marketing programs. A-B's parks include the Busch Gardens and Sea World facilities (Chris Roush, ATLANTA CONSTITUTION, 8/26).