NFL Hands Down Penalties For Browns, Falcons Emmert Seeks Clarification Of Indiana Law Rutgers Benefiting From Big Ten Panthers' Richardson Pens Letter To Owners Hart Criticized For State Of UT Hoops Minnesota Officials Critique Stadium Roles Bruin, RedBird Form Hospitality Unit Around NFL Rutgers Adopts Athletic Spending Measures NFL In L.A. Looking More Likely Than Ever Archie Manning Leaves CFP Committee
Upcoming Conferences and Events
USC/UCLA LOOK TO CAPITALIZE ON NFL'S ABSENCE
Published August 29, 1995
With the Raiders and the Rams gone from the L.A. area, USC and UCLA are trying to make an "economic impact in the market," according to Larry Bortstein of the ORANGE COUNTY REGISTER. In recent months, both schools have "hiked their marketing budgets and stepped up their efforts" to attract corporate sponsorships. Last weekend, USC put up billboards at five "major freeway intersections" which announced the Trojans as "the only game in town." UCLA, in conjunction with Prime Sports, has launched a campaign declaring "I play because you deserve big league football." Other revenue generators for the schools: Sears, a past NFL sponsor, is now with UCLA, and USC is launching an apparel line sold at the Coliseum's shop (ORANGE COUNTY REGISTER, 8/29).