BC Officially Introduces Martin Jarmond As AD Jets' Johnson On Track To Be U.K. Ambassador SEC Reviewing Policy On Venue Alcohol Sales NFL Draft In Philly Requires Extensive Set Up OneTeam Collective Gets Stake In Whoop Chiefs Raise Cash Gameday Parking Prices NFL Loads Primetime Schedule With Top Draws Officials Confident Raiders' Vegas Venue On Schedule Boston College Hires Martin Jarmond As AD Rams, Chargers To Split L.A. Attention Three Times
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USC/UCLA LOOK TO CAPITALIZE ON NFL'S ABSENCE
Published August 29, 1995
With the Raiders and the Rams gone from the L.A. area, USC and UCLA are trying to make an "economic impact in the market," according to Larry Bortstein of the ORANGE COUNTY REGISTER. In recent months, both schools have "hiked their marketing budgets and stepped up their efforts" to attract corporate sponsorships. Last weekend, USC put up billboards at five "major freeway intersections" which announced the Trojans as "the only game in town." UCLA, in conjunction with Prime Sports, has launched a campaign declaring "I play because you deserve big league football." Other revenue generators for the schools: Sears, a past NFL sponsor, is now with UCLA, and USC is launching an apparel line sold at the Coliseum's shop (ORANGE COUNTY REGISTER, 8/29).