Broncos In Talks With Naming-Rights Partners Perrin Weighing Ticket Options NFL's Goodell Earned Nearly $32M In '15 Multiple NFL Teams Pushing For St. Louis TV Aspire Won't Walk Away From Texas Deal Iowa Football Sees Rise In Ticket Sales Buccaneers Ink Deal With Frontier Texas Opts Out Of Contract With Aspire Group Pitt Adding Beer Sales At Football Games Braves, Falcons Pitch New Stadiums At Same Time
USC/UCLA LOOK TO CAPITALIZE ON NFL'S ABSENCE
Published August 29, 1995
With the Raiders and the Rams gone from the L.A. area, USC and UCLA are trying to make an "economic impact in the market," according to Larry Bortstein of the ORANGE COUNTY REGISTER. In recent months, both schools have "hiked their marketing budgets and stepped up their efforts" to attract corporate sponsorships. Last weekend, USC put up billboards at five "major freeway intersections" which announced the Trojans as "the only game in town." UCLA, in conjunction with Prime Sports, has launched a campaign declaring "I play because you deserve big league football." Other revenue generators for the schools: Sears, a past NFL sponsor, is now with UCLA, and USC is launching an apparel line sold at the Coliseum's shop (ORANGE COUNTY REGISTER, 8/29).