Michigan Agrees To Cut Student Ticket Prices NLRB's Northwestern Ruling Coming Soon UTSA Embraces Hispanic Marketing For Football USC Generates $100M In Revenue For First Time NFL Giants Brief Team On Ebola Bilas, Sehorn Disagree On Compensation Irsay Breaks Silence After Suspension Microsoft Tailored Sideline Tablets To NFL's Demands Mike Slive To Retire In '15 Sources: Rams, St. Louis Mulling New Stadium
Upcoming Conferences and Events
USC/UCLA LOOK TO CAPITALIZE ON NFL'S ABSENCE
Published August 29, 1995
With the Raiders and the Rams gone from the L.A. area, USC and UCLA are trying to make an "economic impact in the market," according to Larry Bortstein of the ORANGE COUNTY REGISTER. In recent months, both schools have "hiked their marketing budgets and stepped up their efforts" to attract corporate sponsorships. Last weekend, USC put up billboards at five "major freeway intersections" which announced the Trojans as "the only game in town." UCLA, in conjunction with Prime Sports, has launched a campaign declaring "I play because you deserve big league football." Other revenue generators for the schools: Sears, a past NFL sponsor, is now with UCLA, and USC is launching an apparel line sold at the Coliseum's shop (ORANGE COUNTY REGISTER, 8/29).