UM Cuts Student Football Season-Ticket Prices Could Rice Hearing Be Costly For Goodell? Judge On NCAA Concussion Settlement Not Yet Satisfied Early Morning NFL Game Offers New TV Window Wolf, Polian Finalists For '15 Pro Football HOF Oklahoma St. Sues New Mexico St. Over Logo Ohio St. Rolls Out Online Season Ticket Selection Big East Touts Fox Partnership At Media Day Sources: Goodell Ordered To Testify In Rice Appeal Minding My Business: Seahawks' Jeff Dunn
Upcoming Conferences and Events
USC/UCLA LOOK TO CAPITALIZE ON NFL'S ABSENCE
Published August 29, 1995
With the Raiders and the Rams gone from the L.A. area, USC and UCLA are trying to make an "economic impact in the market," according to Larry Bortstein of the ORANGE COUNTY REGISTER. In recent months, both schools have "hiked their marketing budgets and stepped up their efforts" to attract corporate sponsorships. Last weekend, USC put up billboards at five "major freeway intersections" which announced the Trojans as "the only game in town." UCLA, in conjunction with Prime Sports, has launched a campaign declaring "I play because you deserve big league football." Other revenue generators for the schools: Sears, a past NFL sponsor, is now with UCLA, and USC is launching an apparel line sold at the Coliseum's shop (ORANGE COUNTY REGISTER, 8/29).