Alabama Football Program Nets $47M-Plus Profit Texas A&M Athletic Department Makes $57.2M In '15-16 Redskins Still Silent On Cooley's Comments Former NFLPA Exec Dir Ed Garvey Passes Away N.C. Still In Limbo As ACC Championship Host Site NFL Optimistic On Expanded Mexico Presence Washington State Athletic Deficit Shrinking LSU Athletics Turns $12M Profit In '15-16 Sources: BC Wasn't Going To Renew Bates' Contract Podcast With SB Committee Chair Ric Campo
USC/UCLA LOOK TO CAPITALIZE ON NFL'S ABSENCE
Published August 29, 1995
With the Raiders and the Rams gone from the L.A. area, USC and UCLA are trying to make an "economic impact in the market," according to Larry Bortstein of the ORANGE COUNTY REGISTER. In recent months, both schools have "hiked their marketing budgets and stepped up their efforts" to attract corporate sponsorships. Last weekend, USC put up billboards at five "major freeway intersections" which announced the Trojans as "the only game in town." UCLA, in conjunction with Prime Sports, has launched a campaign declaring "I play because you deserve big league football." Other revenue generators for the schools: Sears, a past NFL sponsor, is now with UCLA, and USC is launching an apparel line sold at the Coliseum's shop (ORANGE COUNTY REGISTER, 8/29).